As an executive at an OTT platform or TV production company, utilizing demand data can provide crucial insights into content decisions. For instance, analyzing the performance of "Stargate SG-1" can guide the acquisition of similar shows or implementation of successful themes in new content. The demand data provides a basis for understanding the value of content to potential buyers, and content valuation through demand data allows for a more informed strategy in determining how much to spend on content. The value contribution of titles to a platform in a particular region or globally can also be assessed using demand data.
By analyzing the performance metrics provided by Parrot Analytics for "Stargate SG-1," executives can gain deeper insights into the show's performance in the United Kingdom over the month of November 2023. Demand data shows that "Stargate SG-1" has 11.2 times the audience demand of the average show in the United Kingdom, indicating that the show has high demand and popularity among the local audience. The increasing demand over the last 30 days has improved the popularity of the show, making it an attractive option for acquisition or licensing.
Demand data can also provide insights into the longevity and potential diversity of a show. For instance, the high demand data of "Stargate SG-1" in France implies that the show may perform well in other European countries. Using this insight, an OTT platform or TV production company can make an informed decision on content localization for other European countries.
Another example of how demand data can be used is by examining multiple markets to understand where a show has the highest demand. In the case of "Stargate SG-1," the United States has the highest demand for the show, followed closely by France. Demand data shows that the show performs exceptionally well globally and has the potential to be franchised. Thus, executives looking to develop franchising opportunities could take advantage of "Stargate SG-1" performance to launch spin-offs.
Overall, demand data has become a significant factor in a TV executive's decision-making process while assessing content acquisition, distribution, programming, and content valuation. Parrot Analytics' demand metrics provide a powerful tool for executives to gauge a show's performance and use that data to make informed and strategic business decisions in the dynamic world of entertainment.
