As a TV executive, you are constantly faced with tough decisions about how to allocate resources to create, distribute, and acquire the best content for your platform. That's where Parrot Analytics comes in, providing insights based on demand data that can inform your decisions and increase your chances of success. The following analysis of "Stargate SG-1" serves as a case study for how demand data can provide valuable insights that can be used for content valuation, content acquisition, and programming decisions.
Content Valuation
Demand data plays a critical role in content valuation. By using audience demand to assign a financial value to a TV series, executives can determine how much they should spend on producing or acquiring shows. The Parrot Analytics content valuation system combines global content demand and supply data to reveal the value of a title to any platform in any region. Assessing the demand data for "Stargate SG-1" in the United Kingdom over the last month reveals that the show has 10.5 times the audience demand of the average show, indicating high demand and good value for money to acquire or create this content.
Acquisition and Distribution Decisions
Demand data is crucial in both acquisition and distribution decisions. In the case of "Stargate SG-1," the demand insights can inform decisions on where the show should be distributed, given that the show's travelability is outstanding it can do extremely well in international markets. The peak rank of #167 the show achieved in the United Kingdom may provide broadcasters or OTT platforms with an insight into the ideal programming schedule for the content and which time slots are most likely to resonate with audiences.
Programming Decisions
When it comes to programming decisions, demand data can help you decide how to allocate programming resources and make informed decisions about which shows you should renew, drop or acquire. In the case of "Stargate SG-1," the audience insights reveal that the show's demand has been decreasing recently but that it is still considerably high. The show's performance over the last month (September 2023) shows that its demand increased by 14.8% in the United Kingdom over this short period, which indicates good potential to refresh the content and boost audience engagement.
Content Acquisition and Genre Decisions
When acquiring or creating new content, it's important to think about the audience's preference when it comes to genre. Using Parrot Analytics' demand data, it is possible to identify which genres resonate with audiences and analyze the comparable demand for different shows within a given genre. With respect to "Stargate SG-1," the insights show that the show ranks at the 99.0th percentile in the drama genre in September 2023 in the United Kingdom. The data also reveals that fans of "Stargate SG-1" also like other popular science-fiction shows like "The Mandalorian", "Star Trek: Lower Decks" and "Star Trek: Strange New Worlds." Executives can use this information to guide their acquisition strategies and find similar content to add to their lineup.
In summary, the demand data insights reveal how valuable "Stargate SG-1" is and how these insights can be used in content valuation, acquisition and distribution decisions, programming decisions, genre choices, and advertising and consumer products decisions. Investing in data-driven decision-making is critical for TV executives looking to succeed in today's increasingly competitive streaming landscape.
