As a TV executive, you can leverage demand data to make more informed decisions on content acquisition, distribution, and programming, and even content valuation. Let's take the example of "The Amazing World Of Gumball" for the month of December 2023 in the United Kingdom.
Content Valuation: One of the most critical questions that content creators, distributors, and talent agencies ask is how to value content. Demand data can help answer this question by quantifying the dollar value contribution of any title to any platform in any region. The Parrot Analytics content valuation system, based on demand data, reveals the baseline value of a title and allows for the calculation of its contribution to a specific platform’s marginal revenue.
Acquisition and Programming Decisions: The high demand for "The Amazing World Of Gumball" in the United Kingdom and several other countries indicates that it could be a suitable acquisition for any streaming platform. Executives can leverage demand data to evaluate the show's potential to drive subscriptions and mitigate churn, thereby acquiring content that resonates with their target audience. The top 10 global markets where the show is most in-demand can help in identifying the areas where the show is likely to perform best.
Distribution Decisions: Travelability, one of the dimensions of the Parrot Pulse, provides insights into a show's international demand relative to its home market. "The Amazing World Of Gumball" has excellent travelability, indicating its potential for distribution in other countries. By comparing demand data for different territories, executives can determine the show's suitability for cross-border distribution.
Content Optimization: By examining the top 10 recommended shows to fans of "The Amazing World Of Gumball," executives can determine which genres resonated most with its target audience, facilitating optimal content optimization. Insights into different show attributes, such as cast, storyline, and genre, can help make informed decisions on upcoming shows' optimization.
Marketing Efforts: Demand data can help optimize marketing strategies by providing insights into how to best promote a show, enabling executives to target the right audience with the right message.
In conclusion, Parrot Analytics demand data provides executives with insights that drive strategic decisions on content acquisition, programming, distribution, and optimization. By leveraging Parrot Analytics' content valuation system and the Parrot Pulse measurement, executives can comprehensively understand how content is performing in the market and act on this intelligence.
