Demand data is increasingly being used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Let's take a look at the animated series, "The Amazing World Of Gumball", and how its demand data for January 2024 in the United Kingdom can provide insights.
Content Valuation: First and foremost, Parrot Analytics' content valuation system uses demand data to determine the economic value of any title, to any platform, in any region. The system reveals the dollar value contribution of any title, helping entertainment executives to make more informed decisions on how much to spend on content. The demand for "The Amazing World Of Gumball" is outstanding with 14.8 times the audience demand of the average show in the United Kingdom. This data can help entertainment executives understand the show's value and assess its ability to drive subscriptions and prevent churn.
Acquisitions: Entertainment executives can use demand data to assess titles' and libraries' value on streaming services, as well as to identify which titles to acquire or produce. The demand data for "The Amazing World Of Gumball" shows strong demand in the United States, Poland, Brazil, Mexico, United Kingdom, Romania, Canada, South Africa, and Chile, indicating that these markets are where the show is most likely to attract new subscribers. These insights can help entertainment executives decide which titles they should acquire and where to distribute them.
Programming: Entertainment executives can use demand data to make informed programming decisions and optimize release strategies. The demand for "The Amazing World Of Gumball" has decreased in the United Kingdom by 20.8% during January, indicating a potential need to reassess the release strategy. Additionally, by examining the top 10 global markets where the show is most in-demand, entertainment executives can identify the best countries to focus their marketing efforts for the show's premieres.
Marketing: Demand data can also be used to optimize pre-release marketing campaigns. For instance, demand data can help identify the best talents, brands, or other shows to partner with, to expand the audience for a show. It can also help to identify which genres should be focused on to attract new subscribers to an SVOD service.
Audience Analysis: Lastly, entertainment executives can use demand data to analyze their audience and discover audience tastes clusters. This information can help them identify what their current audience likes most and target them with the content they love. The Parrot Pulse for "The Amazing World Of Gumball" provides an independent measure of its global performance across six dimensions, including momentum, reach, longevity, travelability, and franchisability. This data can be used to tailor each dimension to a particular audience, allowing entertainment executives to tweak their strategies to maximize engagement.
In summary, demand data is crucial in helping entertainment executives make more informed content, acquisition, distribution, and programming decisions. With data insights from Parrot Analytics' content valuation system and the Parrot Pulse, entertainment executives can assess a title's value and its ability to drive subscriptions, identify high-demand markets, optimize release and marketing strategies, and analyze audience tastes.
