Are you a TV executive on the lookout for opportunities in content acquisition, distribution, or programming? If so, Parrot Analytics demand data can be used to make informed decisions. In this article, we will take a look at how demand data can be applied to a case study of "The Detectives" in the United Kingdom to provide insights and answer key questions.
Content Valuation
Using demand data, it is possible to evaluate how much a series or library is worth, how much its value is influenced by one of the stars, why it should be considered a strategic asset, and the baseline value of a title. For "The Detectives", the show has 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand for the show in the country. This level of demand is only present in 8.6% of all TV shows, indicating that the show is highly valued by UK audiences. The demand over the last 90 days has been increasing, indicating the show could become an even more valuable asset.
Demand Informs Acquisition and Distribution Decisions
Knowing what type of content has an opportunity for acquisition or production is crucial in making informed content decisions. Parrot Analytics demand data can help you identify which content has the highest demand in a specific market to support acquisition decisions. In the case of "The Detectives", it has higher demand than 92.4% of all comedy titles in the United Kingdom, making it a valuable show to acquire. Furthermore, examining the top 10 global markets where "The Detectives" is most in-demand reveals that the show outperforms the demand of the average TV show in each of these markets.
Demand Helps in Programming Decisions
Demand data can provide you with information on which titles should be purchased for retaining current subscribers and content for attracting new subscribers. By using demand data, it is possible to assess a TV series' ability to drive subscriptions and mitigate churn. For "The Detectives", audience demand has been increasing recently in the UK, indicating that this show was successful in retaining current subscribers, and it has potential to attract new subscribers.
Demand Data Helps Identify Future Opportunities in Content
Opportunities for future content acquisition and production can be identified by examining the type of content that's in demand. For instance, Parrot Analytics demand data can help in identifying trending genres to focus on to attract new subscribers. In the case of "The Detectives", fan analysis shows that people who like this show tend to like series such as "Lucifer", "The Flight Attendant", and "Only Murders in the Building".
Demand Data for Accurate Content Placement
Demand data can be used to optimize content pricing and release strategies. Parrot Analytics demand data provides insights into how a show behaves in a particular market. In the case of "The Detectives", the show's audience demand has been increasing recently, peaking at 2.8 times the average in the last 30 days, indicating that the show has increased popularity. This shows that an optimal pricing and release strategy can be developed based on the show's recent demand performance.
Conclusion
In conclusion, Parrot Analytics demand data provides valuable insight into audience responses towards TV shows. From content valuation, acquisition and distribution decisions, programming decisions, identifying the opportunities for future content, to optimizing content placement and pricing strategy, demand data is essential in making more informed content, acquisition, distribution, and programming decisions. Using "The Detectives" as a case study, we can see that demand data plays a crucial role in strategic decision making for entertainment executives.
