As an entertainment executive working at a TV series financing or production company, you can use demand data to make more informed content decisions. By examining the audience demand of a show like "The Fresh Prince Of Bel-Air," you can gauge its popularity and predict future trends in demand. According to Parrot Analytics, "The Fresh Prince Of Bel-Air" has 3.4 times the audience demand of the average show in the United Kingdom over the last 30 days, which makes it a good performer. You can also compare its demand with other family titles to gain insights into how it stacks up against its competitors.
Demand data can help you make distribution decisions as well. By analyzing the top 10 markets where "The Fresh Prince Of Bel-Air" is most in-demand, you can identify new regions to explore for distribution opportunities. For instance, you can target Italy as a market with good demand for the show, or Ukraine, which shows good demand, but hasn't peaked yet. You can also assess the show's longevity by examining how well its audience demand has been maintained over time. "The Fresh Prince Of Bel-Air" has shown outstanding longevity, as demand for the show has remained consistent over the years.
Demand data can help you make programming decisions too. You can identify shows similar to "The Fresh Prince Of Bel-Air" that fans also like, such as "Nova," "Stargate SG-1," and "George Lopez," and consider producing new content that aligns with these preferences. Demand data can also reveal what aspects of existing content viewers enjoy the most, enabling you to optimize upcoming productions accordingly. Additionally, you can use demand data to identify opportunities to acquire or produce content that exhibit potential regarding supply and demand.
If you're an executive working at an SVOD platform, you can leverage Parrot Analytics' content valuation system, which is based on demand data. This system calculates the dollar value contribution of any title to any platform in any region, allowing you to determine how much a title is worth and how much to spend on content. You can use demand data to calculate a specific title's ROI and assess its ability to drive subscriptions and mitigate churn. Furthermore, you can estimate cannibalization of audiences if a title is available on multiple services.
Overall, demand data is a potent tool for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. With this information, executives can tailor their strategies better, optimize their marketing campaigns, and ensure their content is being seen by the right audience. By leveraging Parrot Analytics' demand data and content valuation system, executives can gain visibility into the global performance of their content and make data-driven decisions for their companies.
