As an entertainment executive, the demand data for "The Graham Norton Show" can help in making more informed programming and acquisition decisions. The following are some of the questions that demand data can answer in regards to "The Graham Norton Show":
- Content valuation: How much is "The Graham Norton Show" worth as a content asset? Based on the show's demand data, it has an outstanding value in the UK and other key markets like the US, Canada, Germany, Netherlands, Bulgaria, Poland, and France. A content valuation using demand data can reveal the dollar value contribution of the show to any platform in any region. Demand can also help determine the show's ROI and its ability to drive subscriptions or mitigate churn.
- Competitive benchmarking: How does "The Graham Norton Show" fare against other talk shows in the market? Based on its demand, it has 18.1 times the audience demand of the average show in the UK over the last 30 days which is almost three times the average for its genre. The show also ranks at the 99.8th percentile in the music genre, which means it has higher demand than 99.8% of all music titles in the UK. This is an indication of the show's enduring popularity and relevance in the market.
- Programming decisions: Which content should be acquired or produced to support subscriber acquisition and retention? Demand data for "The Graham Norton Show" indicates that its audience demand has increased by 8.2% in January 2024 in the UK. Based on its rank, genre, and global performance, the show can be considered an acquisition-driving and churn-reducing title that can attract new subscribers and keep existing ones happy.
- Travelability: How can "The Graham Norton Show" perform in international markets? Based on its Parrot Pulse report, the show has good travelability, which measures a show's international demand relative to its home market. This indicates that the show has a potential global appeal and can perform well in different markets. Therefore, based on the demand data for the show, it can be a strategic asset for any streaming platform looking to expand internationally.
- Longevity: Can "The Graham Norton Show" maintain its audience demand over time? Based on its demand and Parrot Pulse report, the show's longevity is outstanding, meaning it maintains its audience demand over time. This is an indicator that the show has a sustained demand, therefore it requires less marketing spend to promote it, and it can be valuable content for streaming platforms to acquire.
In conclusion, the demand data for "The Graham Norton Show" provides crucial insights that can help entertainment executives make informed decisions related to content valuation, acquisition, programming, distribution, and competitive benchmarking. Parrot Analytics content valuation, based on demand data, can reveal the dollar value contribution of any title, to any platform, in any region. The demand data for "The Graham Norton Show" indicates that the show is a strategic asset that can attract new subscribers, mitigate churn, and maintain its audience demand over time.
