The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you may be looking for ways to make more informed content acquisition decisions for your OTT platform, SVOD platform, or network. Parrot Analytics’ demand data analysis can support you in making content-related decisions. Let's examine the recent audience demand data for “The Graham Norton Show” in the United Kingdom to see how this works.
Firstly, demand data can be used to value content. In this case, a high demand for “The Graham Norton Show” (with 20.6 times the audience demand of the average show in the UK over the last 30 days and demand increasing by 8.0% in March) could indicate that the show has a high economic value. The show has been running for a long time (31 seasons), meaning that the show is likely a valuable asset for any platform or network that acquires or licenses the show.
Secondly, using demand data, you can discover where your content is most popular. “The Graham Norton Show” is most in-demand in the UK, where it has achieved outstanding audience demand of 14.6x. Comparatively, “The Graham Norton Show” also has outstanding demand in other major global markets (US, Canada, Germany, and more), indicating that the show has considerable international appeal.
Thirdly, examining what other shows that fans of “The Graham Norton Show” also enjoy can give you insights into what content to acquire or produce. In this case, other shows that fans of “The Graham Norton Show” enjoy include popular titles such as “The Witcher” and “Loki,” which are high-budget, high-spectacle productions that could help to attract and retain audiences for a platform or network.
Fourthly, in line with using demand data for content valuation, examining the show’s worldwide audience demand and comparing it to recent performance can provide meaningful insights. In this case, “The Graham Norton Show” has a good travelability outside of its UK home market, outstanding longevity, and remarkable momentum. These insights demonstrate that “The Graham Norton Show” could be a valuable asset for any platform or network that acquires or licenses the show.
Fifthly, Parrot Analytics’ demand data tools can assist with optimizing the release strategy and pricing for “The Graham Norton Show.” By analyzing demand trends, particularly when demand peaked in the UK and elsewhere, executives can support digital and linear content distribution decisions.
To sum it up, Parrot Analytics’ demand data and analytics can help entertainment executives to make more informed content acquisition, valuation, distribution, and programming decisions. By examining the show’s popularity, potential spinoff potential, where it performs best, and comparing these with top-performing titles, key decision-makers can increase ROI and returns on content investments. With the right use of demand data, decision-makers can focus on delivering the content their audiences want and retain and expand their subscriber base.
This is The Graham Norton Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Graham Norton Show travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Graham Norton Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Graham Norton Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Graham Norton Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for The Graham Norton Show in the United Kingdom. We provide our partners with far-reaching content know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.