The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help entertainment executives make better decisions around their content. Let's take the case of "The Great Pottery Throw Down" to see how demand data can help in different areas of decision making.
Content valuation:
Parrot Analytics content valuation system is based on demand data and can help answer questions around how much a TV series is worth in the market. Using demand data, executives can estimate the value of "The Great Pottery Throw Down" to any platform in any region. Such data can help executives make more informed decisions around content costs, licensing, and distribution fees. Further, the performance of "The Great Pottery Throw Down" across various dimensions, such as momentum, travelability, and franchise potential, can provide insights into maximizing the content's value.
Programming decisions:
The demand data for "The Great Pottery Throw Down" states that it has good demand in March, with an increasing trend over the last 90 days. However, the demand has decreased by 12.4% during March in the United Kingdom, and its rank has dropped by 112 spots during that period. Insights like these can help executives understand the popularity of a show and anticipate how it might perform in the future. Further, examining other shows that fans of "The Great Pottery Throw Down" like can help executives with programming decisions and understand what shows are popular among their target audience.
Acquisition decisions:
"The Great Pottery Throw Down" is doing exceptionally well in the United States, with outstanding audience demand of 11.2x. It is also performing well in Canada, Australia, the Netherlands, Romania, Spain, the United Kingdom, Finland, and New Zealand in order of demand. These insights around global demand can help executives decide whether to acquire and distribute the content globally or regionally. Executives can also use this data to identify markets where the show is performing well and decide where to focus their efforts.
Distribution decisions:
Demand data can help executives devise optimal release strategies and pricing for their content. Insights around when demand is spiking for a show can help in making distribution decisions. The demand for "The Great Pottery Throw Down" spiked in late March, which can help executives decide when to release new episodes of the show. Further, examining the top 10 global markets where the show is most in-demand can provide insights into which markets to focus their distribution efforts.
Subscriber acquisition/retention decisions:
Demand data can help executives identify which titles are popular among their audience and which will help them drive subscriber acquisition and retention. The insights around the show's popularity with viewers in the United States, Canada, Australia, the Netherlands, Romania, Spain, the United Kingdom, Finland, and New Zealand, along with the information on the other TV shows that fans of "The Great Pottery Throw Down" like, can help executives make decisions that align with the tastes and preferences of their audience.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed decisions around content valuation, programming, acquisition, distribution, and subscriber acquisition/retention. Using the case of "The Great Pottery Throw Down" as an example, executives can see how insights around global and regional demand, trends, and performance across different dimensions can provide valuable insights into maximizing the value of their content.
This is The Great Pottery Throw Down's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Great Pottery Throw Down travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Great Pottery Throw Down is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great Pottery Throw Down, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for The Great Pottery Throw Down in the United Kingdom. We provide our partners with deep SVOD competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.