As a TV executive in charge of content decisions, analyzing demand data for a show like "The Great British Sewing Bee" would be beneficial to make informed decisions. Firstly, it would be important to assess the show's performance in the United Kingdom during December 2023. The positive demand trends for the show suggest that it is a valuable asset. Parrot Analytics' content valuation system could be used to quantify the economic value of the show and its ability to drive engagement across the rest of the catalog.
Demand data can also be used to help with acquisition and distribution. By understanding the show's travelability, international territories with the potential for growth can be targeted. The top 10 global markets where the show is most in-demand can provide information on areas where a show is already popular. For example, Switzerland was "The Great British Sewing Bee"’s number one market, with the show achieving outstanding audience demand of 6.8x in that country. Strategic acquisition or distribution decisions can be made based on these insights, especially as global SVOD expansion is a key area of focus for many entertainment executives.
Programming decisions can be informed by understanding the types of shows that the audience of "The Great British Sewing Bee" also likes. In this case, shows like "The Great Pottery Throw Down", "Taskmaster", "The Great British Bake Off" and "Only Murders In The Building" were identified as related titles. With this knowledge, franchises or spin-offs related to these preferences could potentially be considered, while keeping the franchisability of "The Great British Sewing Bee" in mind.
Finally, demand data can also be useful in marketing by identifying momentum, audience taste clusters, and the show's reach. In the case of "The Great British Sewing Bee", it has good momentum as well as a high reach indicating its potential to attract a wide range of viewers. By understanding the show's demand data we can optimize the marketing campaign ahead of its premiere, release strategy and pricing can be planned during high audience demand periods to maximize return on investment.
In conclusion, evaluating demand data for a show such as "The Great British Sewing Bee" can benefit Entertainment executives. These insights can be used to inform content, acquisition, distribution and programming decisions, as well as marketing campaigns. The Parrot Analytics' demand measurement system can provide valuable insights to TV executives for maximizing investment in TV content.
