As a TV executive, the demand data related to "The Jonathan Ross Show" for the month of November 2023 in the United Kingdom can provide useful insights that can support various content decisions. Firstly, it is essential to highlight that the show is performing well, with 3.5 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating high popularity.
One way demand and value are related to content is that demand data can inform content valuation. Specifically, it answers questions such as how much value does a show or library of content hold in relation to competitors or relative to platform-specific metrics such as driving subscriptions or mitigating churn. Parrot Analytics' content valuation system can be useful in calculating this dollar value contribution of any title, including "The Jonathan Ross Show," to any platform, in any region.
Additionally, analyzing demand data can help entertainment executives understand the show's audience better. For example, "The Jonathan Ross Show" is in the Variety genre and ranks at the 97.1th percentile for the United Kingdom in November, meaning it has higher demand than 97.1% of all variety titles. It is also interesting to note that fans of this show like "The Graham Norton Show," "Conan," and "The Late Show With Stephen Colbert," among others, opening up possibilities for cross-promotion and co-marketing campaigns. Moreover, analyzing audience demand across different regions can reveal information on the show's travelability and global potential, as well as help target audiences for specific marketing approaches.
Another essential decision that demand data can inform is content acquisition and distribution. For example, "The Jonathan Ross Show" has good audience demand in the United Kingdom and is outperforming the average TV show in the global markets where it is in demand, indicating its potential appeal in countries other than its origin. Entertainment executives can use this information to negotiate or re-negotiate licensing deals, evaluate the availability of similar content, and consider the benefits of expanding into new potential markets. Moreover, analyzing trends in the show's audience demand can help determine the best release strategies for various markets and predict future demand for additional content.
Finally, analyzing demand data can inform programming decisions, such as episode ordering, planning guest appearances, and identifying potential spin-offs and franchises. Taking into account the top 10 global markets where "The Jonathan Ross Show" is most in-demand can provide insights into which countries to target for specific marketing approaches. Additionally, monitoring "The Jonathan Ross Show" momentum, franchisability and reach over time can offer useful feedback that can affect future decisions.
To sum up, demand data provides valuable insights entertainment executives looking to make more informed content, acquisition, distribution and programming decisions. As shown by analysing the case of "The Jonathan Ross Show" for the month of November 2023 in the United Kingdom, demand data can inform decisions about content valuation, target audience, cross-promotion, release strategy, global expansion, and programming. By investing in demand data analysis, entertainment executives can better understand audience preferences, predict trends, and make more informed decisions to stay ahead in an increasingly competitive content market.
