Demand data is a powerful tool that can help entertainment executives make more informed decisions about content acquisition, distribution, programming and investment. The Last Kingdom is an example of a TV series that generated outstanding demand in the United Kingdom. Analysis of the show's performance and its position relative to other titles can help executives understand its value and its potential for further monetization.
Content valuation uses demand data to answer key questions about a show's worth and the contribution of various factors, such as stars and content library, to its value. Using demand data, executives can estimate the value of a content library to a platform over time, understand a title's ability to drive subscriptions and mitigate churn, and assess its power to attract new subscribers or retain current ones. In the case of The Last Kingdom, executives can quantify the platform-specific marginal revenue contribution of the show and determine how it drives engagement across the rest of the catalog.
Demand data powers Parrot Analytics' content valuation system and enables executives to calculate the ROI a specific title will bring for any given platform. By understanding how much a show is worth to another streaming platform, executives can optimize their acquisition strategies and make better investment decisions.
Demand also informs platform and network fit, enabling executives to identify which platforms to target for the distribution of their content. It allows them to compare their content against other titles available on the market and helps with pre-release marketing, by optimizing their campaigns ahead of a premiere.
Demand analysis can also inform decisions about supply and demand, and help executives understand what types of content exhibit opportunity to acquire or produce. They can use demand data to identify local whitespace or map the most popular genres in their local market, which can help optimize release strategy and pricing.
The analysis of The Last Kingdom's performance also highlights the importance of understanding its audience and their preferences. Demand data can quantify taste clusters, enable scaling concept testing, identify under-monetized titles and inform competitive benchmarking. Knowing what shows the audience likes most, what talent or brand to partner with, and what TV shows to focus on, can help executives make informed decisions about their content investments.
In conclusion, demand data is a powerful tool that can help executives make better-informed decisions about content acquisition, distribution, programming, and investment. By leveraging global demand insights, executives can maximize the value of their content and reach new audiences, while meeting the preferences of their existing audience.
