As a TV executive, it is important to understand how demand data can help in content valuation, acquisition, distribution, and programming decisions. Parrot Analytics provides an economic valuation system powered by global content demand and supply that can determine the dollar value contribution of any title to any platform in any region.
For instance, by examining the audience demand data for "The Last Ship" in the United Kingdom during December 2023, we can obtain valuable insights that help in content and programming decisions. The show had a good demand compared to an average show in the UK over the last 30 days. With 3.0 times the audience demand of the average show, only 8.6% of all TV shows have this level of demand. Despite a recent decrease in demand, its ranking in the drama genre is still better than 94.5% of all drama titles in the UK.
TV executives can leverage this data in content valuation to estimate the ROI that a specific title can bring to any given platform. Additionally, they can assess a TV series' ability to drive subscriptions and mitigate churn. They can evaluate the value of exclusivity and how much a show is worth to another streaming platform. By analyzing the show's performance on a 1-year rolling basis vs. the last 30 days, executives can effectively discern patterns in audience preferences and adapt their programming accordingly.
The show's travelability is good, and it has maintained its audience demand over time, indicating longevity. The show has good momentum, with a positive growth pattern that is excellent for pre and post-premiere campaigns. Executives can use this data to develop pre-release marketing strategies that maximize the show's potential in targeted markets.
By identifying the top 10 global markets where the show is most in-demand, executives can understand the show's performance globally. For instance, the show is in high demand in China, indicating an opportunity for distribution in that region. Additionally, content acquisition and financing companies can leverage demand data by analyzing which content exhibits an opportunity to acquire or produce.
In conclusion, demand data helps TV executives make more informed content decisions by providing insights into content valuation, acquisition, distribution, and programming decisions. In the case of "The Last Ship," audience demand data helps show that the show has high demand in specific countries and regions, indicating opportunities for expansion. Additionally, the data can inform marketing strategies, pre-release campaigns, and other promotional efforts.
