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The Magic School Bus in the United Kingdom: How Demand Data Informs Content Decisions for Entertainment Executives

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Parrot Analytics Insights - November 2023

As an entertainment executive, there are several ways that demand data for "The Magic School Bus" in the United Kingdom can inform your content decisions. Firstly, you can use the audience demand data to determine the show’s value to your platform, which can inform your programming or acquisition decisions. A show's economic value can be estimated by assessing its status and behavioral patterns of its audience, with the Parrot Analytics content valuation model providing a means to evaluate content across any platform or region.

Moreover, audience demand data can also reveal the viability of the show's franchisability. Since "The Magic School Bus" was able to maintain high audience demand, its potential for spin-offs to generate comparable interest is higher. The demand for the show can inform its distribution as well, including its release strategy and pricing, identifying whitespace opportunities where it consistently performs well.

By understanding the global demand for "The Magic School Bus", content executives can assess the content's travelability. With "The Magic School Bus's" global audience demand good across the world, the show's travelability - the extent of its international appeal compared to its homemarket - is also good, with the United Kingdom's demand at 13% of the US demand for the series. This can inform your decisions about how to allocate funds for future content investments.

Additionally, the show's longevity can be an asset, with outstanding audience demand maintained over time. Franchises whuch demonstrate this longevity with pronounced audience demand has a lower marketing cost as its sustained demand will reduce the need to promotion. The measure of a title's momentum and maintained rank informs the marketing and promotional planning. Demand spiked in late November 2023 for "The Magic School Bus" in the UK, which could offer further opportunities to capitalize on the trend with relevant merchandise to strengthen engagement and revenue.

Finally, audience demand data can even inform your subscribers' retention and acquisition strategy. If you notice that a series drops in demand within a certain region, you may choose to change its position on your platform or replace it with new content. Alternately, you could even recommend similar shows that have shown a higher audience demand among fans of "The Magic School Bus" like "Dexter's Laboratory," which could help you acquire more subscribers.

In summary, assessing demand data for "The Magic School Bus" in the United Kingdom can inform your content valuation, acquisition, distribution, and programming decisions. The content valuation backed by demand data can be used to estimate the dollar value contribution of any title and assess to what extent it drives engagement, allowing you to make data-driven decisions that improve the ROI of your content investments.

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