As an entertainment executive, you may use Parrot Analytics' demand data for "The Tunnel" to make more informed decisions when it comes to content acquisition, distribution, and programming.
One way to use demand data is for content valuation. By using Parrot Analytics' content valuation system, which is based on demand data, you can determine the dollar value contribution of "The Tunnel" to any platform, in any region. This system takes into account factors such as how much is spent on the content, how the show drives engagement across other titles, and how the show performs as an acquisition or churn-reducing title.
You can also use demand data to determine the popularity of "The Tunnel" in different regions. For example, while the show's demand has recently decreased in the United Kingdom, it's still performing well in the country with 4.4 times the audience demand of the average show. You can also look at how the show is performing in other global markets, such as Australia, the United States, China, Germany, Canada, Philippines, Romania, and France.
Furthermore, demand data can be useful for decision-making around supply and demand, such as which types of content exhibit opportunities for acquisition or production. Additionally, demand data can inform franchise and spin-off potential for shows, such as whether "The Tunnel" has strong spin-off potential or not.
You can also use demand data to optimize the release strategy and pricing for "The Tunnel", identify under-monetized titles or new opportunity markets for content distribution, or assess the impact of exclusivity on your platform.
Overall, by using Parrot Analytics' demand data and content valuation system, you can make more informed decisions around content acquisition, distribution, and programming while taking into account factors such as audience demand, travelability, longevity, momentum, and franchisability.
