As an entertainment executive, you can utilize Parrot Analytics' demand data analysis to make more informed content decisions and acquisition decisions. This demand data is a key driver behind content valuation and helps you to determine the worth of your title. Taking the example of "The Tunnel," we can see that its demand in the United Kingdom is currently at 5.1 times higher than the average show, and only 8.6% of all TV shows have this level of demand. By utilizing Parrot Analytics' content valuation system, which is based on demand data and reveals the dollar value contribution of any title to any platform in any region, you can determine how much you should spend on a series like "The Tunnel."
You can also use demand data to inform your distribution decisions. For instance, you can examine the show's global popularity in different markets, which would help you identify the top-performing regions where the show is most in-demand. Moreover, you can evaluate the show's "travelability," which is an independent measure of its international demand relative to its home market. In the case of "The Tunnel," it has a poor travelability score, suggesting that you may need to focus your marketing efforts on promoting the show for a global audience.
Demand data is also useful in programming decisions. By looking at the audience's preferred content, you can strategize the programming and scheduling of the content on your platform. For example, "The Tunnel" viewers' also like "Pretty Little Liars: The Perfectionists," "Kaikki Synnit," "The Detectives: Canada," "The Spanish Princess," "Grantchester," "The Detectives," "Shetland," "Miss Scarlet And The Duke," and "Public Morals." Based on this, you can create themed or curated content bundles, which could help retain your current subscribers and acquire new ones.
Demand data can also help you in your acquisition decisions. By assessing the show's ROI, you can determine if it's worth acquiring the content for your platform. Parrot Analytics' content valuation system can help you estimate how the show can perform across your platform. Additionally, demand data helps support talent acquisitions that fit the show's requirements. "The Tunnel's" strengths and weaknesses in the six dimensions of the Parrot Pulse can also provide insight into its potential for franchisability or spinoff potential.
Finally, counseling you on pricing strategy, based on demand data, can help inform you of how much subscription price you need to charge and package to deliver the optimal OTT experience and prevent higher churn rates.
In conclusion, analyzing demand data, different variables like travelability, longevity, momentum, and franchisability alongside combined insights from Parrot Analytics' cost-effective content valuation system can provide you with the necessary tools to make more informed content decisions, acquire the correct programs and make optimized distribution and programming decisions to increase engagement, audience growth, and better sales potential.
