As an executive working at an entertainment company, you must make informed decisions about content acquisition, distribution, and programming. To make these decisions, it is crucial to have data-driven insights to help you assess a show's value, its position in the market, its potential for growth, and its place in your catalog. In this context, Parrot Analytics' demand data can prove to be highly valuable. Let's take a look at the example of "The Venture Bros." to understand how demand data can help.
Content Valuation:
Using demand data, content valuation helps assess a title's worth and strategic value to a platform from a monetary perspective. Using the example of "The Venture Bros.", which has demand 5.8 times higher than the average show in the UK for the last 30 days, it is safe to say that it holds significant value in the market. By measuring its audience demand across various platforms and regions, you can obtain a better understanding of its potential revenue contribution to your platform.
Global Appeal:
Parrot Analytics' demand data helps measure a show's global appeal and performance in multiple markets, which is essential for content acquisition, distribution, and programming decisions. "The Venture Bros." has an outstanding worldwide audience demand across all platforms and a 28% demand rate in the UK compared to its home market, the United States. Analyzing the show's performance in other markets reveals that it outperforms the demand for an average show.
Audience Insights:
Demand data tracks the audience's interest and allows you to understand the audience's taste clusters, which is crucial in making informed content decisions. Analyzing the shows that fans of "The Venture Bros." also like "South Park," "Rick And Morty," and "Futurama," you obtain valuable insights into their preferences and can develop programming strategies accordingly.
Marketing and Programming Decisions:
The demand for "The Venture Bros." spiked in late October 2023, providing valuable insights into its momentum and overall appeal, which can inform marketing and programming decisions. Further, examining the top 10 global markets, you obtain a better understanding of the show's demand in different markets and how to allocate your marketing spend accordingly.
Based on the example of "The Venture Bros.," it is clear that Parrot Analytics' demand data provides an excellent tool for executives to make more informed content acquisition, distribution, and programming decisions. By using audience demand data to measure a show's global appeal, value, and potential, executives can make better decisions, leading to increased revenue and greater audience engagement.
