For entertainment executives involved in content acquisition, demand data can be an essential tool for making effective content decisions and maximizing the value of the platform. By analyzing the performance of "The Voice - La Plus Belle Voix (FR)" in the United Kingdom in October 2023, we can explore how demand can help entertainment executives and answer some critical questions that can impact their business.
Content Valuation:
Entertainment executives can use demand data to gain insight into any show's economic value. Parrot Analytics' economic valuation system can provide information on the dollar value of any title, to any platform, in any region. By analyzing the demand data of "The Voice - La Plus Belle Voix (FR)," executives can determine the show's baseline value, how much it is worth to a streaming platform, and how it compares to other titles available on the market. The demand data also shows that the show's demand increased in the UK by 8.5%, indicating that demand for the show is growing in the region.
Programming Decisions:
Demand data can also provide insight into programming decisions. With "The Voice - La Plus Belle Voix (FR)" having a 3.1 times higher audience demand than the average show in the United Kingdom, entertainment executives can accurately predict the show's potential success before it goes on air. If the show's momentum continues, it may gain significant demand in the UK market. As the audience demand for the show increased in the UK by 8.5% in October, network executives can consider how the show fits in with their programming strategy.
Distribution Decisions:
Entertainment executives can use the demand data to make smarter distribution decisions with the data indicating that the show's demand was higher in France, its country of origin, by 22%. They can determine which platforms should be targeted for distribution, and by understanding how demand travels from country to country, distribution strategy can be optimized for success.
Acquisition Decisions:
Content acquisition decisions can be made using demand data. By benchmarking "The Voice - La Plus Belle Voix (FR)" against other titles available on the market, executives can determine how well it does in the reality genre, which audiences it appeals to, and which shows it competes with. They can understand what type of content is currently exhibiting opportunities for acquisition and production and see how competitive the show is. By examining demand data, executives can determine whether the acquisition of a show is worth the investment.
In conclusion, demand data can empower entertainment executives to make informed decisions by understanding the popularity of a show and the global trends that impact its performance. By exploring demand data for "The Voice - La Plus Belle Voix (FR)," we see how valuable the data can be for content valuation, programming, distribution, and acquisition decisions.
