Demand data can assist entertainment executives to make more informed content, acquisition, distribution, and programming decisions. When it comes to content valuation, demand is a crucial factor. Parrot Analytics uses demand data to indicate how much a title is worth, its marginal revenue contribution, and its ability to attract subscribers or mitigate churn. Here's how demand data can be applied to "The Voice - La Plus Belle Voix (FR)" for the month of March 2024 in the United Kingdom:
1. Content valuation: Demand data can help executives determine the worth of "The Voice - La Plus Belle Voix (FR)." The show has a higher demand than 97.8% of all music titles in the UK, and its demand has been increasing recently. This indicates that the show has a high economic value.
2. Acquisition decision: Acquiring "The Voice - La Plus Belle Voix (FR)" could attract new subscribers to an SVOD platform, as it has a good demand in the UK and other global markets, including France, Germany, Canada, Italy, and Switzerland.
3. Programming decision: Parrot Analytics' Pulse analysis of "The Voice - La Plus Belle Voix (FR)" found that its longevity and momentum are good, meaning it has maintained its audience demand over time, and its demand has been increasing recently. This insight can help executives determine the optimal programming strategy for the show, such as scheduling it more frequently or on specific days when demand is higher.
4. Distribution decision: When considering geographical expansion, executives could use the travelability metric to understand how the show is performing in other markets. "The Voice - La Plus Belle Voix (FR)" has good demand in Belgium, Morocco, Tunisia, and other markets, which could be targeted for distribution.
5. Audience insights: Demand data can also unlock insights into the audience's taste clusters, allowing executives to identify other titles or genres that could appeal to their viewers. The top ten shows that "The Voice - La Plus Belle Voix (FR)" audiences also like include late-night talk shows and comedies, which executives could use to develop an understanding of their audience's preferences.
In summary, demand data is a valuable tool for entertainment executives to make informed decisions when it comes to content valuation, programming, acquisition, distribution, and audience insights. By using Parrot Analytics' demand data as a guide, executives can make more strategic decisions, increasing the success of their content and platforms.
