As an executive in the entertainment industry, there are a variety of ways you can use demand data to help make more informed decisions surrounding content acquisition, distribution, and programming. For example, let's take a look at "Vanderpump Rules" for the month of February 2024 in the United Kingdom, which provides some interesting insights as to how demand data can be used to inform entertainment executive decision-making.
Content Valuation:
Using Parrot Analytics' demand data, you can carefully calculate the value of "Vanderpump Rules" in the United Kingdom's current market. With 8.4 times the audience demand of the average show in the country, only 2.7% of all TV shows have this level of demand, leading us to conclude that "Vanderpump Rules" is outstanding in terms of demand. By comparing its current demand value with the value it had 90 days prior, it is clear that demand has been increasing recently indicating significant ROI for the content. With its high demand values, "Vanderpump Rules" is potentially valuable to any platform looking for content that can drive audience engagement and retention.
Supply and Demand:
Audience demand data, like that provided by Parrot Analytics, gives executives insight into what types of content are potentially worth acquiring. For example, if you're looking for reality TV shows that have better chances of resonating with your audience, then "Vanderpump Rules" would be an excellent place to start. It’s interesting to note here that although audience demand decreased by 10.9% in February in the United Kingdom, demand actually spiked for the show in the mid-February. By harnessing this data, you can begin to make strategic decisions about the types of content you should consider acquiring or producing.
Programming Decisions:
By examining the show insights, it’s definitely a strategic asset since it has high audience demand across the UK and top global markets in the past 30 days, indicating a potential to drive subscriptions and mitigate churn. With an outstanding global audience demand across all platforms, it is clear that "Vanderpump Rules" currently has a dedicated audience that is likely to continue driving engagement for a significant period of time.
Distribution:
Using audience demand data, you can assess which platforms are suitable for distributing “Vanderpump Rules” to maximise its exposure in the United Kingdom as well as globally. Since it has good travelability values, emphasizing distribution in some international markets could be a major opportunity to tap into newfound demand. Data-driven insight surrounding the show's peak demand patterns vs year-round demand could also help executives make informed decisions about timing their content delivery.
Audience Retention & Acquisition:
By analyzing the audience overlap and affinity with other popular shows in the United Kingdom, entertainment executives could potentially find some new opportunities to retain their current audience and capture new ones. Thus, they can choose other shows to help attract and retain their audience.
In conclusion, by using Parrot Analytics' demand data surrounding "Vanderpump Rules," entertainment executives can make more informed decisions about what content to acquire, where to distribute it, and when to release it. The benefits of data encompass many dimensions, from carefully considering audience taste clusters to providing an opportunity to monetize IP through franchises or spin-offs, to mapping local whitespaces and exploring global expansion possibilities. Ultimately, it is the careful integration and interpretation of entertainment data that will help companies navigate the increasingly complex entertainment landscape to their advantage.
