The outstanding demand for “Whose Line Is It Anyway?” in the UK over the last 30 days demonstrates the popularity of the show among the UK audience, with the show achieving 8.6 times the audience demand of the average show in the country during this time. Parrot Analytics’ content valuation system can be used to determine the show's worth to any platform in the region. For a distribution company or an SVOD platform, the demand data can inform their content acquisition strategy. They can use the data to determine how many viewers the show can attract and its potential value in subscription and viewer retention.
The decline in demand for the show in the United Kingdom during December shows that executives can use demand data to track audience behavior over time. From the data, they can determine if a show is losing its appeal among viewers, and if it is, why it is happening. Comparing the demand for the show in the last 30 days to the demand for the show on a rolling year basis, it indicates an increase in popularity, showing a 22.4% increase in audience demand in the last 30 days compared to a whole year.
Another way demand data can help executives make more insightful decisions is through affinity analysis. Evaluating which shows fans also like aside from “Whose Line is it Anyway?”, entertainment executives can determine if there is a pattern among the UK audience, compare the popularity of the show with other titles also watched by the same audience, and make informed decisions on acquiring similar titles.
Furthermore, examining the top ten global markets where the show is in-demand, executives can determine which regions have the highest demand for the series, and this can inform their licensing strategy. It helps them understand the potential markets they can enter and identify regions to target with less competitive content.
Finally, understanding the show’s performance across various dimensions such as momentum, reach, longevity, travelability, and franchisability can help executives make informed decisions on which direction to take the show and what potential spin-offs or shows to commit to. The data will enable the executives to determine which shows have the same characteristics as this successful show and avoid potential mistakes.
