As an entertainment executive, you can use Parrot Analytics' demand data to make informed content, acquisition, distribution, and programming decisions. For example, let's take a look at the case of "Whose Line Is It Anyway?" in the United Kingdom in March 2024.
Using Parrot Analytics' demand data on "Whose Line Is It Anyway?" in the United Kingdom for the last 30 days, we can answer a few crucial questions. Firstly, we can determine the popularity of the show in this market, which is outstanding at 9.8 times the audience demand of the average show in the United Kingdom. This performance is indicative of a show's valuation in a particular market, and producers or distributors can use it to determine how much a show is worth in a specific region.
Secondly, by examining which other shows fans of "Whose Line Is It Anyway?" enjoy, entertainment executives can identify other potential shows that they can acquire or produce based on viewer preferences. For instance, executives can acquire or produce shows like "The Simpsons," "Mystery Science Theater 3000: The Return," "Curb Your Enthusiasm," "Family Guy," "Doctor Who," "What We Do In The Shadows," "Bob's Burgers," "Rick And Morty," and "Star Trek: Lower Decks," which have similar audience demographics.
Thirdly, entertainment executives can use demand data to decide how to launch and promote their content. For instance, examining demand spike periods and performing affinity analysis can help decide the best release strategy for the content. Moreover, by analyzing other countries' demand data, executives can identify gaps and similarities and make informed decisions about global expansion.
Fourthly, executives can use demand data to make decisions about supply and demand. By analyzing data, executives can identify genres, talent, and brands that have a high demand, which can help them select and prioritize which content to acquire, produce, or promote.
Lastly, executives can leverage demand data to understand content's value for a particular platform. By using Parrot Analytics' content valuation system, executives can calculate the ROI and incremental value a specific title brings to the platform. Additionally, executives can assess its ability to drive subscriptions and reduce churn.
In summary, entertainment executives can use audience demand data provided by platforms like Parrot Analytics to make informed decisions about content, acquisition, distribution, and programming. It provides a robust way to determine the value and performance of a show globally, understand viewer preferences, identify new opportunity markets and provide insights into promotion or pricing strategies.
