For executives in the entertainment industry, understanding audience demand data is crucial in making more informed decisions about content acquisition, distribution, and programming decisions. The analysis of "Ya Boi Kongming!" in the United Kingdom for the month of October 2023 provides valuable insights into how demand data can be used to make these decisions.
One way in which executives can use demand data is to value their content. Parrot Analytics' content valuation system uses demand data to reveal the value of any title to any platform in any region. With "Ya Boi Kongming!" having a demand that is 3.9 times the average show in the United Kingdom over the last 30 days, this data can be used to ascertain the economic value of the show to the platform. Executives may also use demand data to determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also be used to identify which shows are most popular in a particular market or on a global scale. For instance, the analysis shows that "Ya Boi Kongming!" has higher demand than 97.2% of all anime titles in the United Kingdom, and comparing the show's performance against others in the genre gives executives insights into what genres are resonating most with their current audience.
Executives may also use demand data to make decisions about supply and demand, which includes identifying the types of content that exhibit opportunities to acquire or produce. For example, analysis shows that fans of "Ya Boi Kongming!" also like "Spy X Family (スパイファミリー)", "Komi Can't Communicate", "Deaimon (であいもん)", and other titles that may provide good opportunities for content acquisition and distribution.
Demand data can also help network executives with subscriber acquisition and retention, answering questions such as which titles should be acquired to keep current audiences happy and growing the audience base for the platform. Additionally, demand data can be used to optimize the platform's release strategy and pricing, ensuring that the content is being seen by the right audience at the optimal price point.
Finally, executives can also use demand data to inform the platform and network fit, which includes identifying the platforms that they should target for content distribution. For example, the analysis shows that "Ya Boi Kongming!" has good demand in different markets, including the United States, France, Netherlands, and South Korea, indicating that these are markets that may be suitable for content distribution.
In conclusion, by analyzing audience demand data, executives can gain valuable insights into how their content is performing, which genres are popular with their audience, and how to improve subscriber acquisition and retention. The analysis of "Ya Boi Kongming!" in the United Kingdom for the month of October 2023 provides an excellent case study of how demand data can be used to inform more strategic content acquisition, distribution, and programming decisions.
