As an entertainment executive, understanding audience demand is a powerful tool to make more informed content decisions. Let's take the example of the Japanese manga series "Ya Boi Kongming!" that aired from April to June 2022. Parrot Analytics' demand data for the month of November 2023 in the United Kingdom offers insights on how demand can be a crucial factor in content valuation, as well as programming, distribution and acquisition decisions.
One of the key insights we can draw from the data is that "Ya Boi Kongming!" has been experiencing a recent increase in demand and has 3.8 times the audience demand of the average show in the United Kingdom over the last 30 days. This is significant, as only 8.6% of all TV shows have this level of demand. Comparing demand over different time periods, such as the last 90 days, can provide valuable insights into how demand is trending over time, which can help with long-term forecasting and content valuation.
Demand can also reveal important aspects of the show's audience and genre performance. For example, "Ya Boi Kongming!" ranks at the 95.6th percentile in the comedy genre in the United Kingdom, indicating higher demand than 95.6% of all comedy titles in the United Kingdom. Furthermore, identifying other shows that fans of "Ya Boi Kongming!" like can help with programming decisions, as it reveals potential audience overlap and viewing habits.
The Parrot Pulse is another valuable measure that can help with global performance analysis. For "Ya Boi Kongming!", it provides an independent measure of its global performance across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding the show's performance across these dimensions can be useful in identifying potential for international expansion, spin-off opportunities, and audience growth.
Another important consideration is the show's performance in different markets. For "Ya Boi Kongming!", Japan is the show's number one market globally, where it achieved outstanding audience demand of 14.5x. Understanding where the show performs well and where there are opportunities for growth can inform distribution and acquisition decisions.
In conclusion, audience demand data is a powerful tool for entertainment executives to make more informed content, distribution, acquisition, and programming decisions. Using the example of "Ya Boi Kongming!", the data offers insights into content valuation, audience and genre performance, global and market-specific performance, franchise and spin-off potential, and more. By leveraging demand data, entertainment executives can make data-driven decisions that can drive growth and success in their businesses.
