As an entertainment executive, using demand data to make more informed content decisions is crucial to ensure a successful title. Let's take a look at the demand data for "90 Day Diaries" during October 2023 in the United States, and how it can help executives make informed content decisions.
Using demand data can help evaluate the value of a specific title. Parrot Analytics content valuation system uses global content demand and supply to establish the dollar value contribution of any title to any platform in any region. For example, using demand data, content valuation can answer questions like how much is "90 Day Diaries" worth, and how much value is being derived from the show on different platforms.
Demand data can also aid in acquisition decisions. By observing the audience demand for shows like "90 Day Diaries," executives can understand what kind of content is resonating with audiences. For instance, other shows that fans of "90 Day Diaries" are also interested in are reality titles such as "90 Day Fiancé," "Married At First Sight," and "Real Housewives of New York City." This information can aid in deciding which titles to acquire or produce based on their similarity to already established popular titles.
Furthermore, using demand data, executives can optimize their programming decisions. Understanding audience demand for shows can help with decisions concerning supply and demand and selecting which type of content to produce and broadcast. Additionally, by identifying popularity trends, executives can plan a release strategy and set pricing that will maximize the content's reach and revenue potential.
Demand data can also help executives acquire new subscribers and retain current ones. In the case of "90 Day Diaries," demand for the show increased by 22.8% during October, indicating a growth in popularity. Therefore, acquiring similar titles implies an increase in the potential audience and consequently, the revenue generated.
Lastly, executives can also use demand data to understand a show's performance over time. By comparing the performance of a title over a one year rolling period, for example, executives can spot increments in its popularity, which would indicate an increase in demand for the show. Such information would help in making informed decisions about the show's future, such as renewing the show or investing in further promotion.
In conclusion, demand data is a powerful tool that can provide entertainment executives with the information they need to make better-informed content decisions, acquisition decisions, or distribution decisions. Using demand data on shows like "90 Day Diaries," executives can evaluate the dollar value contribution of the title, optimize their programming decisions, and retain or acquire new subscribers, thus ensuring a successful title.
