As an entertainment executive, using demand data can help you make well-informed decisions about your content, acquisition, programming, and distribution strategies. In this case, we will use "90 Day Diaries" as an example to show how demand data can help you evaluate your content's performance and improve your decision-making process.
Content Valuation: With "90 Day Diaries," we can use demand data to determine how much it is worth. We can see this show has good audience demand of 4.4 times the title average in the United States over the past 30 days, and demand has been increasing recently. We can use this demand data to estimate the value of this show to a streaming platform or TV network, and to assess whether it is worth renewing the series for additional seasons.
Acquisition:
Looking at the similarity scores, it's clear that "90 Day Diaries" has a strong fanbase, which also overlaps with shows like "90 Day Fiance: The Other Way", "90 Day: The Last Resort", and "90 Day Fiancé: Before The 90 Days". As an executive looking to acquire new content, it may be valuable to consider the type of fan base interested in this type of content, as it provides insights into what kind of show to acquire that appeals to a similar demographic.
Programming: Demand data can provide essential insights into how well specific programming performs against the market average and in specific genres. "90 Day Diaries" ranks at the 94.6th percentile in November in the reality genre in the United States showing higher demand than 94.6% of all reality titles in the United States. You can use this information to program shows that also cater to the target audience interested in this type of content.
Distribution: While the show ranks as the United States' top market, there is potential to grow its international market, and you can consider other regions where the show is performing well and tailor your distribution strategy. Using the travelability metric, we can see that it currently has a poor but potential to grow international popularity.
Marketing: Demand data provides metrics that show the audience's engagement and the show's popularity among global markets. It provides insights into the pre and post-marketing of the show and how it has impacted the audience. A show like "90 Day Diaries," with positive momentum, shows that the marketing campaign of the show has been effective, and thus it has good engagement.
In conclusion, using demand data to drive decisions around content valuation, acquisition, programming, marketing, and distribution helps entertainment executives gain insights into how well their content performs against the market average, discover potential growth of international markets, cater to their target audience, and overall make more informed content decisions.
