As an entertainment executive, finding the right content for your platform or network can be a daunting task. However, utilizing demand data can provide valuable insights to guide your decision-making process. Let's take the example of "Anne Rice's Mayfair Witches" to illustrate how demand data can be effectively used.
Firstly, content valuation can be easily derived from demand data. You can determine how much to spend on content by analyzing its demand in comparison to other average titles in the United States market. For instance, "Anne Rice's Mayfair Witches" has 11.1 times more demand than the average TV show in the United States over the last 30 days, which indicates higher value. By using Parrot Analytics' content valuation system, you can calculate the dollar value contribution of this title to your platform.
Moreover, demand data can inform acquisition and distribution decisions. By analyzing where the demand lies globally, you can determine which shows will perform best in specific markets. In this case, "Anne Rice's Mayfair Witches" outperforms the demand of the average TV show in the United States, the United Kingdom, Russia, Brazil, Netherlands, Australia, France, Canada, and Bulgaria. It means that this series would be a worthwhile addition to these particular markets, and you could distribute it to those regions, or potentially acquire the show if it's not yet secured.
Demand data can also help with programming decisions. For instance, understanding the shows that fans of "Anne Rice's Mayfair Witches" are interested in, such as "The Last Of Us", "The Walking Dead: Daryl Dixon", and "Interview With The Vampire" can help you make programming decisions around what other shows your audience might be interested in. Moreover, by analyzing trends in demand for this show, you can make informed decisions about the optimal release strategy and pricing.
Lastly, demand data is a powerful tool to measure the success of marketing campaigns. Momentum measures the pace of growth of audience demand for a show, and it is excellent for "Anne Rice's Mayfair Witches". Additionally, the show's peak demand increased by 26.1% compared to the previous year. This is a good sign that the marketing campaign around the show has generated significant interest, and highlights that the show's audience base is increasing.
In conclusion, analyzing demand data is a vital tool for entertainment executives. It offers insights into content valuation, acquisition, distribution, programming, and marketing decisions. Using demand data, executives can make informed decisions, minimize risks and maximize returns for their platform or network.
