The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions? Look no further than Parrot Analytics’ powerful demand data analysis tools. Case in point: Let's examine "Anne Rice's Mayfair Witches" for the month of March 2024 in the United States.
First, we can see that "Anne Rice's Mayfair Witches" has an outstanding 9.5 times the audience demand of the average show in the United States over the last 30 days, and only 2.7% of all TV shows have this level of demand. However, we can also see that demand has been decreasing recently compared to the last 90 days, and during March, audience demand decreased in the United States by 5.5%. Regardless, the show has an impressive rating of 96.7th percentile in the drama genre, which means it has higher demand than 96.7% of all drama titles in the United States. Further, the show ranks at #857 in the United States but dropped in ranking by 54 spots during March.
We can look to additional metrics like the Parrot Pulse, a comprehensive measure of a show's global performance over six dimensions. For "Anne Rice's Mayfair Witches," we can see that its worldwide audience demand across all platforms is outstanding, with good travelability. Travelability measures a show's international demand relative to its home market. Its longevity, or the maintenance of audience demand over time, is also good. Momentum, or the pace of growth, is likewise outstanding. Finally, its franchisability, or spin-off potential, is good, and its reach, or the number of people expressing demand, is okay.
If we compare this show's performance on a 1-year rolling basis vs the last 30 days, we can see that while its peak demand was higher over the year, during the last 30 days, demand spiked in late March, up 32.1% compared to the average. Additionally, the last 30 days saw a decrease in the show's popularity compared to the rolling year demand.
Digging deeper, we can also examine "Anne Rice's Mayfair Witches" performance in its top 10 global markets where this series is in demand. We find that the show outperforms the demand of the average TV show (1x) in each of these markets. Russia is the show's number one market globally, where it achieved outstanding audience demand of 9.5x. The United States is ranked as the second market with outstanding demand, followed by the United Kingdom, Australia, Bulgaria, Brazil, Canada, Romania, and Germany, all of which have good demand.
Using demand data we can also answer several strategic questions. For example, content valuation is easily done using demand data. Executives can quantify the platforms' specific marginal revenue contribution and learn how the title drives engagement across the rest of the catalog. Based on the insight uncovered by the data, "Anne Rice's Mayfair Witches" has a high chance of being valuable in any acquisition or distribution deal. One can also learn the global popularity of this particular IP whole also borrowing concepts from its success for future productions. Further, executives can use demand data to map out local whitespace when planning development production and distribution strategies. They can also optimize the release strategy and pricing by identifying the best time and model for distribution to reach the right audience at the right time.
In summary, demand analysis using Parrot Analytics' powerful tools uncovers valuable insights that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. "Anne Rice's Mayfair Witches" is an excellent example of how demand data can be used to create a roadmap for the success of a show, and this same data can also be applied to any series or library, allowing for detailed content valuation.
This is Anne Rice's Mayfair Witches's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Anne Rice's Mayfair Witches travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Anne Rice's Mayfair Witches), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Anne Rice's Mayfair Witches is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Anne Rice's Mayfair Witches, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Anne Rice's Mayfair Witches in the United States. We provide our partners with smart TV competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.