As an entertainment executive, you face constant pressure to make informed decisions about content acquisition, distribution, and programming. One approach to making more informed decisions is leveraging demand data, such as audience demand data provided by Parrot Analytics. You can use data analysis of well-performing shows like "Arcane" to understand how demand data may serve your decision-making processes better.
Using Parrot Analytics' content valuation system, entertainment executives can determine the value of a series, assess ROI, and calculate the marginal revenue contribution that a title makes to a platform. By analyzing demand data, you may know the value of investing in a show by determining how much it contributes to your platform's subscriptions and how effectively it mitigates the churn rate. "Arcane" had 18.5 times the audience demand of the average show in the United States over the last 30 days, indicating great demand for the TV series. When compared to its demand over the last 90 days, demand for the show decreased recently. Such information can assist you in making proper content acquisition, allowing you to select the best-fit content for your platform.
When you review the rankings of a show, as with "Arcane"'s peak rank of #187 in the United States and a move up in its rank by 6 spots during December, you understand how well your series is doing. By examining audience demand of a show against a genre average, you can use the information to determine how well your content appeals to its intended audience. "Arcane" maintained a rank at the 99.2th percentile in the drama genre for December in the United States, implying it has higher demand than 99.2% of all drama titles in the country. You can use this information to decide if a show would benefit from a new time slot, broader promotion, or additional seasons because its genre is highly marketable.
Demand data is beneficial for making content acquisition and programming decisions. Examining "Arcane"'s top 10 global markets shows how effective it is to assess your performance against your peers. By measuring how demand data performs over time, you can track success while assessing the franchise potential, such as potential for spin-offs. Knowing what titles a TV series competes against or which shows have similarities with your show can assist you in developing effective marketing campaigns. Demand data can also help with subscriber acquisition and retention decisions, helping to make your content discoverable and improving retention rates through such analysis.
In conclusion, leveraging demand analytics by using the case study of "Arcane" can provide valuable information as part of a strategic decision-making process. Such data-driven insights can help entertainment executives working in various fields such as OTT platforms, TV series finance, entertainment talent agencies, TV production companies, and content distributors to make informed decisions. By examining audience demand for specific titles, you may determine a show's worth, assess its ROI or calculate its marginal revenue contribution. Knowing where a show ranks in popularity in specific regions enables you to target specific geographic audience segments, and using trends like seasonality offers an understanding of what times shows work well. Demand data informs content acquisition, distribution, and programming decisions, making it an invaluable resource for any entertainment or media company in today's streaming media landscape.
