The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is critical for making informed content, acquisition, distribution, and programming decisions in the entertainment industry. One such example of using demand data is the case of "Arcane" TV series. Parrot Analytics provides an independent measure of the show's performance in terms of its global audience demand, travelability, longevity, momentum, franchisability, and reach across all platforms based on the last 30 days data analysis in the United States.
Content Valuation:
The dollar value contribution of any title can be determined by the Parrot Analytics content valuation system, which is powered by global content demand and supply. Thus, by examining the demand data of "Arcane," one can determine its economic value to any platform in any region. Demand data enables the assessment of this TV series' ability to drive subscriptions, retain viewers and determine cannibalization of audiences if the title is available on multiple platforms.
Genre Popularity:
Demand data helps TV executives to understand genre popularity. For instance, "Arcane" ranks at the 99.4th percentile in the drama genre in November, indicating the higher demand this TV series has in comparison to 99.4% of all drama titles in the United States. By understanding the popularity of particular genres in local markets, TV executives can make data-driven decisions about which types of content to invest in and acquire.
Content Acquisition:
Demand data can also help TV executives with their decisions concerning supply and demand. For example, they can determine what type of content exhibits the opportunity to acquire or produce by analyzing audience demand data for different genres and titles.
Subscriber Acquisition and Retention:
Demand data is valuable in helping TV executives to acquire and retain subscribers. By finding titles that resonate with current audiences and acquiring those titles, they can keep their subscribers happy while creating new direct revenue streams. By analyzing audience demand data, they can create an optimal release strategy and pricing model for their content.
Marketing and Promotion:
Demand data reveals valuable insights into the audience's interest in a TV series, enabling TV executives to optimize their marketing campaigns ahead of the premiere. TV executives can also uncover previously under-monetized titles by finding new markets for content distribution through analysis of global demand data.
Franchisability:
Franchisability is another crucial factor that TV executives consider during their decision-making process. By analyzing the audience demand data, TV executives can explore the additional monetization potential of intellectual property for a show through spin-offs or franchises or by choosing IP to develop into a franchise or create spin-offs.
In conclusion, the analysis of "Arcane" TV series highlights the importance of demand data in supporting TV executives to make informed decisions. By analyzing demand data, TV executives can make data-driven decisions when it comes to content valuation, genre popularity, content acquisition, subscriber acquisition and retention, marketing and promotion, and franchisability. The demand data generated by Parrot Analytics helps TV executives to understand how their audiences are interacting with their content and assist them in making better-informed decisions in the industry.
This is Arcane's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Arcane travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Arcane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Arcane also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arcane, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on Dec. 10, 2023, 3:50 p.m. PST using television demand metrics from Parrot Analytics for Arcane in the United States. We provide our partners with meaningful television insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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