For TV executives making content decisions, demand data is essential to validate and justify the production, acquisition, or distribution of a title. The case of "Austin City Limits" provides a clear example of how demand data can help make more informed decisions. Let's see how:
Content Valuation: By analyzing the demand data of a show, executives can determine how much a title is worth and the contribution it will bring to a platform. For example, "Austin City Limits" demand data reveals an impressive 17.7 times audience demand in November 2023 in the United States, indicating high popularity and possible revenue streams for a platform.
Programming Decisions: TV executives can leverage demand data to make more informed programming decisions. "Austin City Limits" demand data's long-time popularity and high demand trajectory indicate stability and a committed audience. Furthermore, analyzing the top 10 global markets where the show is most in-demand shows its potential to expand into new markets.
Acquisition Decisions: Demand data can guide acquisition decision-making by evaluating title interest and popularity. "Austin City Limits" demand data indicates growing demand and popularity, thereby making it an attractive acquisition target for networks, streaming services, or DVD releases.
Distribution Decisions: To keep viewers engaged, networks or streaming services must distribute content optimally. "Austin City Limits" ranks among the highest in the documentary genre with outstanding audience demand, making it an essential addition to documentary-centric platforms. Moreover, this show's high demand trajectory suggests optimized distribution to broaden the show's reach.
Content Decision-Making: Executives can use demand data to make informed decisions about their content, such as expansion into new genres or strategic partnerships. The popularity of "Austin City Limits" in various markets highlights the potential for partnerships with local musicians and the possibility of exploring new genres.
In summary, demand data helps executives evaluate success, manage financial risk, and make informed decisions on content production, acquisition, distribution, and audience engagement. The audience demand of "Austin City Limits" is an example of how insights gained from demand data can foster better content decisions, leading to improved ROI, increased viewership, and stronger revenue streams.
