If you are an entertainment executive or working in a similar capacity, you can use Parrot Analytics' demand data to make informed content decisions. An illustration of the value of demand data in making informed decisions is shown by analyzing the US TV series "Bachelor In Paradise (US)" for the month of February 2024.
Content valuation uses demand data to answer questions like, how much is my series worth, the value of a content library over time, and how can exclusivity be valued. In this case, "Bachelor In Paradise (US)" has a demand that is 12.4 times the audience demand of the average show in the United States over the last 30 days, and it is ranked at the 99.0th percentile in the romance genre in February. This indicates that the show has higher demand than 99.0% of all romance titles in the United States, which makes it a strategic asset for any streaming platform that has it.
Demand data also informs the platform and network fit, as you can use the demand data to assess which platforms are well-suited for distributing your content. Additionally, you can use demand data to value content, such as determining how much your show or content library is worth to another streaming platform. In this case, the global performance of "Bachelor In Paradise (US)" across six dimensions is good, while its travelability, longevity, momentum, franchisability, and reach are all equally outstanding.
Demand data enables scalable concept testing, which informs production decisions. For instance, by identifying the most liked elements of already existing content, you can determine what adjustments and optimization are required to make an upcoming production successful. The popularity of this show within the romance genre in the United States provides insight into which type(s) of content exhibit opportunities to acquire or produce.
Demand data can be leveraged to help aid in subscriber acquisition, as seen in "Bachelor In Paradise (US)." Knowing which titles to buy if you want to grow your audience is an important first step in attracting new subscribers to an SVOD service. Demand data also helps with subscriber retention, such as deciding which titles to buy if you wish to keep your current audience satisfied.
Demand data helps content creators with programming decisions such as optimal release strategy and pricing. You could use demand data to discover which types of content are under-monetized, identify new opportunity markets for content distribution, and determine content value. In "Bachelor In Paradise (US)," we observe a spike in demand in late February 2024 in the United States. This information could help you to decide the best release strategy for your content.
Lastly, demand data uncovers critical insights into a title's performance. By examining the top 10 global markets where "Bachelor In Paradise (US)" is most in-demand over the last 30 days, we can determine that this TV series outperformed the demand of the average TV show (1x) in each of these markets, with the United States leading the pack in outstanding audience demand of 9.5x. This information can help you benchmark your content against other titles available on the market.
