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From Behind the Bar: Leveraging Demand Data to Make Informed Content Decisions - A Case Study of Bar Rescue

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Parrot Analytics Insights - November 2023

The outstanding demand for "Bar Rescue" is an excellent example of how demand data can be leveraged to make more informed content and programming decisions. The high demand for this show suggests that audiences are hungry for a show that goes behind the scenes of running a bar and shows all of the challenges of turning around a failing establishment. This might be an opportunity for executives working at a TV production company or studio to develop similar content that is themed around the restaurant and bar industries.

Moreover, "Bar Rescue" has a good performance in terms of longevity, meaning it has been able to maintain its demand over time. This could indicate that there will be sustained interest in this show's genre and format in the long run. TV executives working at an OTT or SVOD platform could use this information to better plan their content acquisition or development strategies, as they will be able to select titles with more confidence that they will have lasting success.

Furthermore, the data also reveals that "Bar Rescue" is most popular in the United States and Canada. Executives working at a TV series financing or distribution company, then, could consider where the best options are to further monetize this IP through international distribution or launch additional spin-offs that cater to these markets.

Lastly, by examining the show's genre affinity, executives working at entertainment talent agencies can identify which genres and shows will help them acquire or retain their subscribers. The fact that fans of "Bar Rescue" also like reality shows such as "Below Deck" and "Law & Order: Special Victims Unit" indicates that this genre performs well with many viewers. Demand data can help with answering multiple questions, like how much a show is worth, what content performs well in each market, whether a franchise has the potential to expand, which show creators to target, and much more.

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