If you are an entertainment executive, demand data can help you with programming decisions. For instance, demand data on "Bar Rescue" could help an executive from an OTT platform consider whether to add it into the platform library or not. With 11.1 times the audience demand in the last 30 days when compared against average shows in the US, Bar Rescue's demand is fantastic. Comparatively, this show ranks higher than 98.0% of all reality titles in the US, producing interest in a previously untouched genre for Spike TV. Additionally, the show has seen a 4.9% increase in the audience demand in January 2024, causing a spike in late January for its United States market. However, the show has seen a recent slowdown in popularity, with demand decreasing in the last 90 days.
Demand data can also assess how a TV series can help to drive subscriptions and lessen customer churn for a streaming platform. Parrot Analytics content valuation system uses demand data to determine how much the show is worth for the platform. Additionally, it helps to identify the marginal revenue contribution a title may have for a specific platform and gauges its capability in driving engagement across the rest of the catalog. Through a comparison of the show's performance over a rolling year basis vs its demand over the last thirty days, an adequate estimation of the show's popularity and future potential can be made.
A TV executive can also consider using demand for "Bar Rescue" in its global expansion strategy. By examining audience demand in different global markets where "Bar Rescue" is most in demand over the last 30 days, the show can be valuable in helping to map local whitespaces. By identifying popular genres, the executive can tailor the programming and make decisions on which markets to focus on while broadening offerings to meet different audiences' preferences.
Furthermore, demand data can be useful during the content distribution process. By quantifying the content's value using Parrot Analytics' content valuation system, executives from content distributors or studios can scout for other streaming platforms that may be interested in acquiring their product. Understanding trends in audience demand for premiering shows can inform optimal release strategies and pricing.
In conclusion, the use of demand data can help entertainment executives make better-informed decisions. Whether it be content valuation or acquisition decisions, distribution strategies, or programming, understanding audience demand via Parrot Analytics' content valuation system can provide data and insights to make strategic moves. Based on the analysis of "Bar Rescue" for January 2024, executives can determine that it has seen tremendous success in the US audience, paving the way for a new expansion in a previously unexplored genre, but showed a recent slowdown, so support for the show needs review.
