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Maximizing Growth and Success: How Demand Data Can Help Entertainment Executives Make Informed Content Decisions - A Case Study of Batwoman

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Parrot Analytics Insights - February 2024

For entertainment executives looking for insights to help them make more informed content decisions, data on demand can provide a wealth of valuable insights. In the case of "Batwoman", the outstanding demand over the last 30 days provides an excellent indication of the show's value, putting it in the top 2.7% of all TV shows. This highlights how demand data can relate to content valuation, as it provides an economic view of a show's value, considering its impact on a platform's ability to attract and retain subscribers.

Another key insight that can be gleaned from demand data is the show's performance across different markets, such as its popularity in Germany, the United States, Italy, France, Canada, Hong Kong SAR China, Switzerland, Brazil, and the United Kingdom. Understanding the popularity of a show in different markets can be crucial when making decisions regarding distribution rights or acquisition decisions.

Looking at the show's Parrot Pulse across six dimensions, it is evident that "Batwoman" has outstanding worldwide audience demand and longevity, indicating that the show has maintained high demand over time. It also had a recent spike in demand in late February 2024 in the United States.

Additionally, leveraging audience demand data, executives can better understand the show's momentum and franchisability, which can help them assess the potential for spin-off development or expansion of the franchise.

Finally, analyzing the top 10 global markets where "Batwoman" is most in-demand also provides valuable data for these executives, which can later inform their content and programming decisions based on locations.

In summary, demand data provides an invaluable tool for entertainment executives when making decisions concerning content, acquisition, distribution, and programming decisions. Metrics such as audience demand, Parrot Pulse, and top-market reach give executives a robust foundation when making strategic decisions related to their business' growth and success.

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