As an executive in the entertainment industry, you may be interested in how demand data can help inform content, acquisition, or distribution decisions, and the impact it has on content valuation. Let's take a look at how the demand data for "Better Call Saul" during the month of November 2023 in the United States can provide executives with valuable insights.
Content Valuation: Parrot Analytics' content valuation system is based on demand data and is used to reveal the dollar value contribution of any title to any platform. Demand for "Better Call Saul" is 27.2 times higher than the average show in the United States in the last 30 days, indicating that the show is worth a significant amount. Comparing the show's performance on a 1-year rolling basis vs. the last 30 days reveals that although the show has decreased popularity, it still outperforms the average title by a significant margin.
Acquisition Decisions: The outstanding demand for "Better Call Saul" in the United States and globally indicates that it is a highly desirable show for any streaming platform, TV series financing company, or content distributor. With the show's franchisability being exceptional, executives could consider spin-offs or franchises to further monetize the IP.
Distribution Decisions: The demand data for "Better Call Saul" in the United States and global markets is exceptional. The show outperformed the demand of the average TV show in each of the top 10 global markets where it is most in-demand in the last 30 days. This indicates that the show would perform well when distributed in these markets, making it an attractive proposition for linear networks and pay TV networks looking to acquire popular content.
Programming Decisions: Examining the Parrot Pulse for "Better Call Saul" provides executives with valuable insights into the show's performance across six dimensions. The show has exceptional worldwide audience demand across all platforms, longevity, momentum, travelability, franchisability, and reach. Furthermore, examining the shows "fans also like" section can give executives an idea of what other content resonates with fans of "Better Call Saul", allowing them to program and promote similar titles to improve engagement.
Demand data provides executives with valuable insights into a show's performance relative to the market average and can help inform content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system provides executives with a dollar value for a specific title on any platform in any region, enabling informed decision-making for impactful business results.
