The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Better Call Saul" for the month of October 2023 in the United States provides some insights into how demand data can help you with these decisions:
1. Content Valuation: The demand data for "Better Call Saul" can help you to value the content of the show. Parrot Analytics' content valuation system based on demand data can help you to reveal the dollar value contribution of the show to any platform, in any region. This information can be useful if you are considering acquiring or distributing the show on your platform.
2. Audience Insights: You can use demand data to gain insights into the audience of "Better Call Saul." For example, you can see which other shows fans of "Better Call Saul" like. This information can be useful when you are deciding which shows to acquire or produce on your platform.
3. Regional Demand: You can use demand data to determine which regions have the highest demand for "Better Call Saul." This information can be useful if you are considering expanding your platform to new regions or targeting specific regions for promotions.
4. Release Strategy and Pricing: The demand data for "Better Call Saul" can help you to determine the best release strategy and pricing for the show. For example, you can see when demand spikes for the show and use that information to plan promotional activities around the show.
5. Franchise Potential: The demand data for "Better Call Saul" can help you to evaluate the franchise potential of the show. For example, you can use the franchisability dimension of Parrot Analytics' Parrot Pulse metric to determine if the show has spin-off potential. This information can be useful if you are considering developing spin-offs or expanding the show into other media.
6. Global Expansion: The demand data for "Better Call Saul" can help you to determine which markets have the highest demand for the show. This information can be useful if you are considering expanding your platform into new regions or acquiring content for specific regions.
Overall, demand data provides valuable insights into content performance, audience preference, and regional demand, which can help you to make more informed decisions as a TV executive. In the case of "Better Call Saul," the show has exceptional audience demand across all dimensions, which can be used to make informed decisions regarding content acquisitions, programming, and distribution strategies.
This is Better Call Saul's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Better Call Saul travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Better Call Saul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Call Saul, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Nov. 29, 2023, 1:01 p.m. PST using global tv demand datasets from Parrot Analytics for Better Call Saul in the United States. We provide our partners with far-reaching media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.