As an entertainment executive, demand data is a critical component in making informed decisions about acquisition, distribution, programming, or content decisions. For example, let's examine the demand data of "Blood Drive," a TV series that aired in the United States during October 2023. We could use multiple questions to make informed decisions based on this data.
Firstly, content valuation uses demand data to answer questions such as, how much is a series worth? By analyzing the demand data of "Blood Drive," we can determine that its demand in the United States is good, with an audience demand of 3.0 times the average demand. Additionally, the show ranks at the 89.8th percentile in the drama genre, which means it has higher demand than 89.8% of all drama titles in the US. This information tells us that "Blood Drive" has a valuable and unique position in the drama genre.
Another question that demand data can answer is, what types of content depict an opportunity to acquire or produce? By examining the top 10 global markets where "Blood Drive" is most in-demand over the last 30 days, we find that the show has higher audience demand than the average TV show in all of these markets. This information indicates that there is a significant opportunity to acquire or produce content similar to "Blood Drive" to meet the audience's demand.
Demand data could also help executives to find new opportunity markets for content distribution. By identifying that "Blood Drive" has a higher audience demand in China than any other market, executives could invest more resources there or investigate the possibility of working with Chinese production companies to distribute content.
Finally, the demand data can also inform the pre and post-release marketing strategies. As an executive, you could optimize marketing campaigns using the demand spike data or gather information about viewers' preferences to ensure that your content is being seen by the right audience on your platform.
In conclusion, demand data is a crucial tool that helps entertainment executives make informed decisions about acquisition, distribution, programming, or content decisions. By analyzing the demand data of "Blood Drive," executives can make strategic decisions based on information around its content valuation, opportunity markets, new content production, and marketing strategies.
