The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an invaluable tool for any entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions. By examining the example of "Blood Drive" in January 2024 in the United States, we can explore how demand data can be used.
Content Valuation: Using demand data, entertainment executives can calculate the ROI a specific title will bring for any given platform. Demand data helps assess a TV series' ability to drive subscriptions and mitigate churn. For instance, with a 3.0 times audience demand of the average show in the United States over the last month, "Blood Drive" can be considered good. The show's demand provides a baseline value of the show, which can be used to evaluate the revenue that can be generated from it.
Market Trends: Demand data informs competitive benchmarking. It allows us to compare the popularity of "Blood Drive" against other TV shows available in the market. It also helps with decisions concerning supply and demand. For instance, with demand spiking in mid-January 2024 in the United States, an entertainment executive could leverage this trend by promoting the show more to boost its audience.
Content Discovery: Demand informs the platform and network fit, which platforms should target for distribution of content. Demand data uncovers under-monetized titles, which can help find new opportunities for content distribution. In our "Blood Drive" example, with a travelability score of poor, it indicates a lack of international demand relative to its home market, making it more suitable for distribution within its home market.
Content Optimization: Demand enables optimal release strategy and pricing. For example, demand data on "Blood Drive" can help executives determine the best release strategy, such as focusing on its home market or targeting specific demographics to maximize its value and revenue.
Programming: By examining the top 10 global markets where "Blood Drive" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Poland is the show's number one market globally, while the United States comes second. By leveraging this data, entertainment executives might consider incorporating similar shows or genres into the existing programming to cater to the current audience.
In conclusion, demand intelligence is a crucial tool for entertainment executives looking to make informed decisions. By leveraging this data, they can make better content, acquisition, distribution, or programming decisions to maximize revenue and reduce the risk of failure.
This is Blood Drive's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Blood Drive travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. syfy, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Blood Drive.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Blood Drive from partners like syfy.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Blood Drive? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as syfy to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from syfy by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Blood Drive. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as syfy to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blood Drive), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as syfy by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blood Drive, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Blood Drive is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blood Drive, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Blood Drive in the United States. We provide our partners with far-reaching media industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.