As a TV executive, you have a lot of responsibilities that require informed decisions with regards to programming, acquisition, distribution and content valuation. Demand data can be a valuable tool to support these decisions, as it provides insights into the popularity, performance, and potential value of a given title.
For example, by analyzing the demand data for "Carnival Row" in the United States during October 2023, you can gain valuable insights into this show's performance and market appeal. With 9.2 times the audience demand of the average show in the US over the last 30 days, "Carnival Row" has an outstanding level of demand, which ranks in the 96.5th percentile of all drama titles in the country. However, it is important to consider trends over time, as the show's demand has been decreasing recently. This information could be relevant to deciding whether to renew the show for another season or when negotiating licensing fees for distribution to other markets.
Moreover, examining the Parrot Pulse for "Carnival Row" provides additional measures of its global performance across six key dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. By paying attention to these dimensions, you can better understand the show's potential value to your network or platform. For example, the outstanding worldwide audience demand and travelability suggest the show may have strong potential for success in international markets. Meanwhile, the above-average performance in longevity, momentum, franchisability and reach suggest the show may have strong value as part of a broader content offering.
Additionally, you could use demand data to help you with programming decisions, acquiring content, and deciding which titles to distribute. Looking at the data for "Carnival Row," you can see what types of shows its fans also enjoy, which could provide guidance on which types of shows to acquire or promote. It is also possible to leverage demand data to acquire shows that have proven track records of popularity to retain subscribers and attract new ones.
Demand data can also help you identify top-performing markets and determine strategy for gaining market share in these areas. By examining the data on "Carnival Row," you can see that it is exceptionally popular in Russia, having 9.4 times the audience demand of the average TV show. This could be valuable information for further expansion into Russia or other markets with similar tastes.
Finally, data on the temporal nature of the demand for a particular title can help you determine optimal release strategies, plan marketing campaigns, and set pricing for content. For example, notice that the demand for "Carnival Row" spiked in late October 2023 in the United States. By examining the timing and magnitude of similar spikes in demand that have occurred in the past, you can optimize marketing campaigns to drive audience engagement and retention.
In conclusion, demand data plays an essential role in helping TV executives make informed decisions about programming, acquisition, distribution, and content valuation. By leveraging insights from demand data, executives can gain a better understanding of a show's potential and its performance, giving them the necessary competitive edge to make better-informed decisions.
