As an entertainment executive, you can derive valuable insights about the performance of your content by analyzing audience demand data. For example, let us examine "Carnival Row" and how demand data can provide insights that help in making content acquisition, distribution or programming decisions for a streaming platform.
Content Valuation: Demand data plays a crucial role in content valuation. Using Parrot Analytics' content valuation system, executive producers or programming directors can better understand the value of a show like "Carnival Row" to their platform, assessing its contribution in terms of revenue, ROI, and its impact on acquisition or retention of subscribers. For "Carnival Row", we noted that demand for the show in the United States is 12.0 times the average show in that market. Comparing its performance over a rolling year reveals that the show's popularity has recently increased, with peak demand in the last 30 days at 12.8 times the average, indicating its growing value.
Acquisition: Using demand data can assist in determining which titles to acquire. The demand figures for "Carnival Row" highlights that the show is highly demanded in numerous markets, indicating that its content would be a great acquisition asset. The audience's interest in the show suggests that it could perform well on your platform, increasing the subscriber base and generating revenue.
Programming: Another valuable application of demand data for entertainment executives is programming decisions. By analyzing audience demand data for a show like "Carnival Row," executives can gain insights into its popularity among specific demographics or overall demand trends. They can leverage this data to determine the best timing for the release of new seasons or episodes, the optimal marketing strategy, or even adjust existing programming schedules.
Distribution: For content distributors, analyzing audience demand data, such as the Parrot Pulse, helps to understand the worldwide performance of a show like "Carnival Row." Executives can examine the show's performance across different markets, highlighting where it is most popular, prioritizing distribution efforts to areas with high demand and creating opportunities for growth. Additionally, executives can use this data to gain insights into which platforms to target for distribution of the content and negotiating rights or license agreements.
Overall, demand data can provide valuable insights into content performance, helping executives to make informed decisions about content acquisition, distribution, programming, and content valuation. In the case of "Carnival Row," the data has demonstrated that the show is highly demanded, has great travelability potential, has good longevity and momentum, and outperforms the average show in each market it is available in. The show is a great acquisition asset, and there are lucrative opportunities for growth and expansion, building on the momentum it has generated.
