As an entertainment executive at an OTT or SVOD platform or a content distributor, one can use the demand data for "Chip 'n Dale Rescue Rangers" to make informed content acquisition or distribution decisions. Demand data helps in content valuation by revealing the dollar value of a particular title to any platform in any region. For example, using Parrot Analytics' content valuation system based on demand data, we can calculate the value contribution of "Chip 'n Dale Rescue Rangers" to a platform in the United States and the world.
As per the demand data for the show, it had 3.9 times the audience demand of the average show in the United States over the last 30 days. This places it among the top 8.6% of all TV shows in terms of demand in the region. When compared to its demand of 4.1 times the average over the last 90 days, demand for the show has been decreasing recently. Hence, one could consider acquiring or distributing this show, keeping in mind the recent dip in demand. The show also moved up in rank by 118 spots during October in the United States.
Further, by examining the top 10 global markets, we find that the show outperformed the demand of the average TV show in each of these markets. In Russia, which is the number one market globally, the show had good audience demand of 3.9x. This data could be useful for strategizing an acquisition or distribution plan in these markets.
As a TV series financing company or entertainment talent agency, demand data can be used in making programming decisions that improve audience engagement. For example, by looking at the show's Parrot Pulse measurements across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - one can gauge whether the show is accurately capturing fan interest across various markets. As per the data provided, the show's worldwide audience demand across all platforms is good, and its longevity - the measure of how well audience demand is maintained over time - is outstanding. In contrast, travelability (a show's international demand relative to its home market) is okay, and momentum (the pace of growth) and franchisability (spin-off potential) are okay as well.
Finally, as a linear network or pay TV network, one can use insight from demand data to inform content scheduling or program placement. For example, by noting that fans of "Chip 'n Dale Rescue Rangers" also like other popular shows such as "Animaniacs", "The Tom And Jerry Show", "Spongebob Squarepants", "My Little Pony: Friendship Is Magic", and "PJ Masks", the network could consider scheduling it alongside these titles to appeal to fans who enjoy similar content. One can also use the data to decide on the optimal release strategy or pricing. By knowing the popularity of a show relative to the market or gathering data on sentiment analysis, one can optimize the audience reach and maintain their loyalty.
In conclusion, by leveraging demand data, entertainment executives can make more informed content acquisition, distribution, and programming decisions. Demand data helps in content valuation, offers insight into audience engagement, assesses performance across markets, and informs scheduling decisions. Ultimately, demand data provides a comprehensive picture of show performance that can catalyze strategic decision-making, maximize revenue generation, and drive growth for all stakeholders working in entertainment.
