As an entertainment executive, using demand data can lead to more informed content acquisition, distribution, and programming decisions. Take, for example, the analysis of the show "Chip 'n Dale Rescue Rangers" for November 2023 in the United States. The analysis was based on audience demand data, and it provides some insights into how industry executives can use demand data to make informed decisions.
Firstly, demand quantifies content valuation- a show's worth in the market. The demand for "Chip 'n Dale Rescue Rangers" over the last 30 days is 3.9 times higher than the average TV show in the United States, placing it in the top 8.6% of TV shows for demand. This information can help an executive determine how much their show is worth in comparison to other titles and potentially guide acquisition and distribution decisions. Furthermore, it is crucial to understand how a show drives engagement across the rest of the catalog and how much revenue it will contribute to a platform.
Secondly, it is vital to consider the show's performance in the genre it belongs to. "Chip 'n Dale Rescue Rangers" ranks 89.7th percentile in the comedy genre. By looking at the show's performance in the genre, executives can make decisions on content bundling on their SVOD service and acquire similar shows that perform well for distribution and monetization.
Furthermore, audience demand data can reveal audience preferences and which other TV shows viewers of a particular TV show are watching. In the case of "Chip 'n Dale Rescue Rangers," other shows that have the same fanbase as it does are "The Jetsons," "The Wonderful World Of Mickey Mouse," "Courage The Cowardly Dog," among others. By looking at which other shows have similar fanbases, an executive can make a decision as to whether they can acquire or make similar content or maybe look to co-produce titles that cater to this same fanbase.
Lastly, demand data can also help with longevity and franchise potential. "Chip 'n Dale Rescue Rangers" has excellent longevity which measures how well audience demand is maintained over time. In addition, the show's spin-off potential is "ok." This information can be helpful for executives while making decisions about contracts to renew or cancel shows, it can help predict how long this show has before the audience demand starts to decrease and ultimately lead to losses instead of gains.
In conclusion, "Chip 'n Dale Rescue Rangers" analysis demonstrates how demand data can be used to make informed content decisions in the entertainment industry. By leveraging such data, entertainment executives can quantitatively determine content valuation, understand audience preferences, analyze genre performance, and determine the longevity of their show. Moreover, they can examine the franchise potential and reach different markets effortlessly. The insights gained from this analysis can be used to make informed decisions related to content acquisition, distribution, and programming to maximize their investment returns.
