As an entertainment executive, there are several ways you can analyze and utilize the demand data of the TV series "Co-ed Confidential" to make informed decisions. By examining the demographics, spike in demand, demand in the 10 global markets, and peak performance of the show, you can better understand its popularity and potential.
Content valuation is essential for all executives looking to make acquisitions or distribution decisions. The Parrot Analytics content valuation system, powered by global content demand and supply, can be used to determine how much a particular title is worth on any platform in any region. The system measures the dollar value contribution of the title and reveals the baseline value of the content as well as its ability to drive subscriptions and mitigate churn.
In the case of "Co-ed Confidential," it has 4.7 times the audience demand of the average show in America, which is great news for executives considering this title. Demand for the show increased by 1.7% in December 2023 in America, and the show is performing better than 96.5% of all romance titles in the US. This increase indicates that the show is growing in popularity which further increases the show's value.
Furthermore, understanding the spike in demand in December 2023, which moved the show to #1824 on the charts, allows executives to examine the cause behind the spike and make data-driven decisions. Understanding where in the world this demand occurred is equally important, as it can inform global strategy decisions. In this instance, executives may consider investing additional marketing to increase demand in high-demand markets.
The top 10 global markets where "Co-ed Confidential" ranks well are good indicators of opportunities for executives seeking to make informed distribution decisions. Since the show outperforms the demand of the average TV show in each of these markets, executives can use this information to devise region-specific marketing strategies to increase demand further.
Finally, longevity can be used to gauge the long-term potential of a show, and, in the case of "Co-ed Confidential," its audience demand has been maintained well over time. This understanding of longevity can be used to support decisions about acquisitions, investments, and ongoing production.
In summary, demand data can help entertainment executives in content valuation, acquisition decisions, distribution decisions, and programming decisions. Understanding the potential of a show, its peak demand, demographics, spike in demand, demand across global markets, and peak performance over a year can inform decision-making and contribute to the success of a show.
