As an entertainment executive, using demand data can help you make more informed decisions on content acquisition, distribution, and programming, as well as content valuation. A useful example to illustrate the importance of demand data is the case of "Co-ed Confidential" and how its performance can be analyzed through relevant metrics.
One crucial aspect of demand data is understanding how popular a show is relative to others in the same market, and "Co-ed Confidential" is a good example of this. With 4.9 times the audience demand of the average show in the United States over the last 30 days, demand for "Co-ed Confidential" is high, indicating strong viewer interest. Through this metric, competitors can be benchmarked, and comparative analysis is possible.
Another valuable dimension demand data provides is audience preferences. The Parrot Pulse analysis can reveal which shows are similar to your content, allowing for insight into the strength of a given program's fanbase. In the case of "Co-ed Confidential," shows such as "Upstart Crow," "Happy Days," and "Sex Education" often appear on viewers' watchlists. This data can help executives understand the content that resonates with an audience and make informed programming decisions.
Demand data can help executives assess audience longevity and predict future performance for a show. For example, considering "Co-ed Confidential's" historical performance compared to the last 30 days reveals that the show's audience and popularity have grown. The show peaked at 5.9 times the average in the last 30 days, an increase of 4.8% from the average peak demand over the previous year. As a result, executives can use demand data metrics to anticipate future outcomes and determine the best time to air new or existing content for optimal engagement.
Another essential aspect of demand data is understanding the show's global appeal and identifying the markets that are contributing the most to its popularity. By examining the top 10 global markets where "Co-ed Confidential" is most in-demand over the last 30 days, executives can analyze regional preferences and allocate resources where they are most needed. For instance, "Co-ed Confidential" is most popular in the United States, where it achieved good audience demand of 0.7x.
Finally, demand data can be fundamental in content valuation. Parrot Analytics' quantification of marginal revenue contribution and demand data-driven ROI metrics can reveal a title's dollar value contribution to a platform. By analyzing data, Parrot Analytics can answer questions such as how much a series is worth to another streaming platform, the value of a content library to a platform over time, and how a TV series can drive subscriptions and mitigate churn.
In conclusion, demand data provides valuable insights that entertainment executives can use to make informed decisions regarding content acquisition, distribution, and programming. The example of "Co-ed Confidential" demonstrates how demand data can be analyzed through several metrics to identify various aspects of a show's performance, including audience engagement, global reach, franchise potential, and travelability. By leveraging demand data insights, entertainment executives can navigate a fast-paced and complex industry while making informed decisions that are essential to success in today's ever-evolving entertainment landscape.
