Are you looking to make strategic decisions about the content on your OTT platform or linear network? Do you want to make acquisition choices that will resonate with your viewers across different markets? Demand data can help you make informed content, acquisition, distribution, and programming decisions.
Using the example of "Comedy Central Stand-up Presents...," we can see how demand data can inform these types of decisions. The show has good demand overall and ranks in the 92.4th percentile in the comedy genre in the US, indicating that this type of content is resonating with viewers. However, its demand has been decreasing recently, which is worth keeping in mind when considering how to program similar content in the future.
Another key aspect of demand data is that it can help you understand which shows are performing well in which markets. "Comedy Central Stand-up Presents..." is most in-demand in the US, but also performing well in Canada, France, Netherlands, United Kingdom, India, Germany, and Pakistan. This information can be helpful when deciding where to distribute the show or if you should focus on acquiring similar content for any of these markets.
Additionally, content valuation using demand data can be used to assess the value of "Comedy Central Stand-up Presents..." on your platform. By leveraging demand data, it is possible to calculate the return on investment that this show will bring to your platform and determine how much to spend on similar types of content. The demand data can also inform decisions around recommendations, marketing, and release strategies for this show.
Finally, demand data can help you identify opportunities to leverage franchises or spin-offs from successful shows. In the case of "Comedy Central Stand-up Presents...," franchisability is currently poor, but understanding what specific elements of the show are resonating with its audience can help identify potential spin-off concepts.
In conclusion, if you are an executive working in the entertainment industry, embracing demand data is a crucial step for making informed strategic decisions about content, acquisition, distribution, and programming. Demand data will give you the necessary insights on the performance of your shows, genres, formats, across markets, industries, and audiences. Embracing this data will help you optimize your investments, further strengthen your programming slate, maximize returns, and increase viewership and subscription to your service.
