As an entertainment executive, it is important to make informed content decisions and to invest in content that resonates with the target audience. Parrot Analytics' demand data can be used to help executives make decisions related to content acquisition, distribution, and programming. By analyzing the demand for the American reality television series, "Counting Cars," we can demonstrate how demand data can be used to make informed content decisions.
Content Valuation:
Parrot Analytics' content valuation system is based on demand data, which reveals the dollar value contribution for any title, to any platform, in any region. Using the demand data for "Counting Cars," executives can estimate the value of the show and its contribution to the platform.
Distribution and Programming:
If an executive were looking to distribute "Counting Cars" in a specific region, they could use the demand data to determine whether there is an audience for the show in that region. By analyzing the top 10 global markets for "Counting Cars," we can see that the show outperforms the demand of the average TV show in each of these markets. For example, the show achieved outstanding demand in the United States where it was 3.6x more demanded than the average TV show. This information can help the executive make decisions related to licensing and distribution.
Audience Engagement:
Demand for "Counting Cars" has been increasing recently, and it has 8.1 times the audience demand of the average show in the United States over the last 30 days. Analyzing the audience demand of the show can help executives determine the show's popularity, its ability to engage viewers and retain subscribers. Executives can use demand data to assess the ability of a show to drive subscriptions and mitigate churn.
Content Acquisition:
By analyzing the Parrot Pulse for "Counting Cars," executives can gain insights into the show's performance across six dimensions. For example, the momentum, which measures the pace of growth, was found to be good, indicating that the show has potential for future growth. Executives can use this information as an opportunity to acquire the show and capitalize on its growth potential.
Programming Decisions:
Lastly, the show's fan affinity analyses revealed that the show is most popular among fans of "The Walking Dead," "Pawn Stars," "Fear The Walking Dead," "Forged In Fire," "The Curse Of Oak Island," "Killing Eve," "The First 48," "Storage Wars," and "Swamp People." This information can be used to guide programming decisions by exploring the possibility of co-promotions and cross-promotions with other shows that have similar audiences.
In conclusion, demand data can be used to help executives in the entertainment industry make more informed decisions. By analyzing the demand data for "Counting Cars," we can see how executives can use Parrot Analytics' demand data to make decisions related to content valuation, distribution, programming, audience engagement, content acquisition, and programming decisions.
