As an entertainment executive, understanding the demand for content can provide valuable insights that help you make more informed decisions when it comes to content acquisition, distribution, and programming. Let's take the sci-fi series "Dark Matter" as an example of how you can leverage demand data to inform your decisions.
Firstly, you can use demand data to gauge the popularity of the show. According to Parrot Analytics' demand measurement, "Dark Matter" had 2.8 times the audience demand of the average show in the United States over the last 30 days. This indicates that there is good demand for the show. This information can be used to inform content valuation, helping you determine how much the show is worth and how much you should spend on acquiring it.
Secondly, demand data can give you insights into the show's audience and help you identify similar shows that might be popular with the same audience. In the case of "Dark Matter," other shows that fans of the series also enjoy include "Fringe," "Billions," and "Game of Thrones." Understanding these audience preferences can help inform decisions around programming and content development.
Thirdly, demand data can help you identify the key markets where your show is most popular and tailor your distribution strategy accordingly. For example, "Dark Matter" is most popular in Canada, with good audience demand. This information can be used to inform your decision-making around global expansion or negotiating distribution deals in different regions.
Fourthly, demand data can also provide insights into the momentum of the show's popularity over time. In the case of "Dark Matter," demand for the show increased by 7% in the United States in November 2023. This information might prompt you to prioritize this show in your marketing and promotional efforts to capitalize on this positive momentum.
Finally, demand data can also offer insights into the show's franchise potential. For "Dark Matter," its franchisability is considered okay, with some potential for spin-offs. This information can be used to inform decisions around content development or partnerships with talent agencies.
Overall, understanding the audience demand for a TV show like "Dark Matter" is crucial in making informed decisions around content valuation, acquisition, distribution, and programming. Data-driven insights from Parrot Analytics can help you mitigate risks and maximize the potential for success.
