As an entertainment executive in any part of the industry, one of the most important aspects of your job is making decisions about content valuation, acquisition, distribution, and programming. This is where demand data comes in to provide you with meaningful insights so that you can make data-driven decisions.
For instance, using the example of "Dark," its demand data can help you in multiple ways. Firstly, when acquiring content, content valuation is key to determining how much one should spend on content. Parrot Analytics' content valuation system, which uses global content demand and supply, gives an accurate baseline for valuing any title. For "Dark," the 11.6 times audience demand in the United States over the last 30 days and its global demand, which is outstanding, demonstrate that it is an incredibly valuable piece of content.
Secondly, the demand data can help you make more informed programming decisions. You can identify which genres are resonating with your audience, optimize release strategy, and pricing and discover under-monetized titles. "Dark" has continued to maintain its outstanding demand globally, albeit with a slight dip in the United States. However, the audience demand for the show has increased by 1.8% in August 2023. You can discover new opportunity markets for content distribution and assess a TV series' ability to drive subscriptions and mitigate churn, which is key to subscriber acquisition and retention.
Thirdly, demand data can help you make more refined distribution decisions. It informs you of the platform and network fit for your content. In the case of "Dark," it performs exceptionally well in almost every market globally. Additionally, the show's travelability is outstanding, indicating excellent international demand.
Lastly, demand data provides valuable insights for content acquisition decisions. Using Parrot Analytics' content valuation system, you can calculate the ROI a specific title is likely to bring in and assess its ability to drive subscriptions, make programming decisions, and optimize your marketing campaign.
In summary, demand data empowers entertainment executives to make informed decisions, reduce uncertainty, quantify opportunities, and ultimately recognize the true value of content. "Dark" is a great example of how the analysis of audience demand can inform content valuation, acquisition, distribution, and programming choices.
