As a TV executive working across various entertainment industry domains, you face the challenge of identifying the right content that appeals to your target audience and demands their attention. Given the intense competition among TV series today, it’s crucial to leverage all possible resources that can help guide you to make informed decisions about the content you choose to produce, acquire, distribute, or program. That's where Parrot Analytics' demand data and content valuation system comes in.
Let's consider the case of the German sci-fi thriller series "Dark" as an example and explore how Parrot Analytics' demand data can help you make more informed decisions.
Content Valuation: With demand data, it's possible to calculate the economic value of any TV series, including "Dark". Parrot Analytics’ content valuation system can reveal the dollar value contribution of any content title to any platform, in any region, to help you make informed decisions about acquisitions, productions, and content distribution. You can leverage the demand for "Dark" in the United States, the 97.9th percentile in the drama genre, to estimate its worth as a property in the market.
Programming Decisions: You can utilize the demand data for "Dark" to make informed programming decisions. For example, the show has seen an increase in audience demand in the United States of 8.0% in September 2023. By analyzing demand spikes, you can understand when the show is most popular and program accordingly. The show's momentum, outstanding longevity, and reach also suggest that it can generate higher engagement and make it a valuable addition to any platform's programming catalog.
Acquisition Decisions: With knowledge of the shows that fans of "Dark" also like such as "The Mandalorian", "The Witcher," and "Ahsoka", you can use Parrot Analytics' demand data to identify acquisition opportunities. You can also compare the show's performance across different regions, such as Russia, China, the United Kingdom, India, Canada, Brazil, and Italy, to understand its potential for audiences in those regions.
Distribution Decisions: Understanding a show's travelability, how well it can travel beyond its home market, can help inform distribution decisions. For "Dark," its travelability is outstanding, which means it's appealing to audiences beyond Germany. The show's global demand across all platforms is outstanding, indicating a strong likelihood of success in other regions. By analyzing its performance across different markets, you can optimize both content acquisition and distribution strategies.
Content Creation: By analyzing demand data, content creators can gauge which elements of their content are resonating with their audience and create scalable concept testing. You can use demand data to identify the most popular genres in a local market and create content accordingly.
Overall, Parrot Analytics' demand data can help you navigate the competitive TV industry and make informed decisions about content valuation, programming, acquisition, distribution, and content creation. With demand data, you can better understand your target audience, the show's popularity, and how it fits into your broader content strategy, making better-informed decisions that maximize your ROI.
